Vocus was a PR software company that developed software to help PR professionals with external communications. They merged with Cision AB to become Cision Inc. in 2014. Cision Inc. creates “Holistic PR Software” that can identify influencers, craft campaigns and attribute value from the broadest spectrum of media sources. Their software is separated into six […]
Muck Rack is a software designed for public relations professionals and journalists alike to connect to each other and work together more efficiently. It allows PR professionals to find journalists to cover their stories while equally giving the journalist a platform to present their portfolios and examples of their work. Muck Rack challenges traditional PR […]
The idea of being an intern can be scary. You are not sure what exactly to expect. Being a second time public relations (PR) intern and speaking with many classmates who have also had internships, there are generally a few things most interns agree that they want: Reality Interns are not looking for a sugar-coated […]
From Facebook to Snapchat, these platforms are part of daily life, changing our routines in multiple ways. Many argue social media is impacting writing.
Be honest – when you wake up, the first thing you do is check your phone. Yes, the phone is ultimate case study for Pavlov’s dog study but instead of treats – we look for likes. Notifications. Overnight texts. What oh what did we miss? That obsessive thinking normally gravitates us toward our social media […]
The Associated Press (AP) style is how journalists write stories. AP style has its own set of rules for everything from abbreviations to formal titles. It is meant to keep writing easy to read, concise and free of bias and is the standard writing style for newspapers, magazines and public relations firms. While the reason […]
Whenever one finds out they have added work to do on top of their ever-growing list of responsibilities, that’s just not fun. That was the initial reaction we all felt when we discussed revitalizing our website in the wake of transitioning to our new name, The Vox Agency. We questioned, “What do we have to […]
As most people prepare for Thanksgiving dinners and holiday shopping lists, the world of PR professionals plug away event after event in the city of glitz and glamour. Don’t get me wrong, we love the holidays and all of the fun celebrations that come along with it. In fact, several of our Las Vegas dining […]
As a Las Vegas public relations agency, we have a great variety of travel and tourism clients and we love getting to be a part of their team. We believe in our brands and enjoy getting to tell their stories. One of the most tedious, but also most rewarding parts of our company’s responsibilities is […]
As a Las Vegas public relations professional, it’s hard enough to cut through the noise to get your clients message heard and now the increase of fake news adds even more clutter. There’s a lot of buzz about fake news right now, especially following our recent election. So, the question is, what is fake news and how do […]
