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Vocus was a PR software company that developed software to help PR professionals with external communications. They merged with Cision AB to become Cision Inc. in 2014. Cision Inc. creates “Holistic PR Software” that can identify influencers, craft campaigns and … Read More

Muck Rack is a software designed for public relations professionals and journalists alike to connect to each other and work together more efficiently. It allows PR professionals to find journalists to cover their stories while equally giving the journalist a … Read More

The idea of being an intern can be scary. You are not sure what exactly to expect. Being a second time public relations (PR) intern and speaking with many classmates who have also had internships, there are generally a few … Read More

From Facebook to Snapchat, these platforms are part of daily life, changing our routines in multiple ways. Many argue social media is impacting writing.Read More

Be honest – when you wake up, the first thing you do is check your phone. Yes, the phone is ultimate case study for Pavlov’s dog study but instead of treats – we look for likes. Notifications. Overnight texts. What … Read More

The Associated Press (AP) style is how journalists write stories. AP style has its own set of rules for everything from abbreviations to formal titles. It is meant to keep writing easy to read, concise and free of bias and … Read More

Whenever one finds out they have added work to do on top of their ever-growing list of responsibilities, that’s just not fun. That was the initial reaction we all felt when we discussed revitalizing our website in the wake of … Read More

As most people prepare for Thanksgiving dinners and holiday shopping lists, the world of PR professionals plug away event after event in the city of glitz and glamour.

Don’t get me wrong, we love the holidays and all of … Read More

As a Las Vegas public relations agency, we have a great variety of travel and tourism clients and we love getting to be a part of their team.  We believe in our brands and enjoy getting to tell their stories.

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As a Las Vegas public relations professional, it’s hard enough to cut through the noise to get your clients message heard and now the increase of fake news adds even more clutter. There’s a lot of buzz about fake news right … Read More