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Author: William

NOTHING QUITE LIKE THE HOLIDAYS IN VEGAS

As most people prepare for Thanksgiving dinners and holiday shopping lists, the world of PR professionals plug away event after event in the city of glitz and glamour. Don’t get me wrong, we love the holidays and all of the fun celebrations that come along with it.  In fact, several of our Las Vegas dining […]

CLIPS AND IMPRESSIONS: THE JOY OF TRACKING

As a Las Vegas public relations agency, we have a great variety of travel and tourism clients and we love getting to be a part of their team.  We believe in our brands and enjoy getting to tell their stories. One of the most tedious, but also most rewarding parts of our company’s responsibilities is […]

FAKE NEWS

As a Las Vegas public relations professional, it’s hard enough to cut through the noise to get your clients message heard and now the increase of fake news adds even more clutter. There’s a lot of buzz about fake news right now, especially following our recent election. So, the question is, what is fake news and how do […]

WHY EARNED MEDIA COVERAGE IS MORE VALUABLE THAN EVER

Everyone loves good publicity and it’s no secret that people trust others’ opinions – including journalists – more than paid advertisements and marketing campaigns. Brands can sing their own praises all day and barely move the needle, but one positive story from a trusted publication could potentially change a business’ trajectory.  Journalists, who curate their […]