With new social media advertising trends emerging, small businesses with limited marketing dollars no longer need to budget for lengthy scripted videos, expensive film crews or paid actors and models. As user-generated content and simplistic video footage becomes more popular, brands are now able to reach and engage with key target audiences using social ads […]
Community relations refers to the various methods companies use to establish & maintain beneficial relationships within the communities.
As 2021 quickly approaches, we’re examining significant trends rippling through the event, social media and public relations industries.
Beyond creating content & growing your following, it is crucial to align social media goals with your company’s business & marketing goals.
Winter is here and now is the time to creatively enhance your business’ social media presence to fit the current season.
With screen time continually on the rise, brands incorporating lifestyle influencers can reach engaged audiences with the click of a button.
Everyday Las Vegas restaurants incorporate local food influencers into public relations, marketing and advertising campaigns to raise awareness and drive sales.
As public relations, marketing & social media experts, we’ve compiled our top tips for beating a pitching slump with creative holidays below.
In the public relations world, there’s a slim chance you’ll gain media coverage by simply writing a news release then crossing your fingers, hoping a journalist will inquire about an interview.
Beyond hooking your audience with a strong, captivating introduction, it’s essential for great writing to be error-free. Any type of writing, whether it is standard email correspondence or news writing, should contain excellent spelling, grammar and punctuation. When grammar mistakes appear in writing, your readers quickly lose trust and all credibility goes out the window. […]
