In the public relations world, there’s a slim chance you’ll gain media coverage by simply writing a news release then crossing your fingers, hoping a journalist will inquire about an interview.

Beyond hooking your audience with a strong, captivating introduction, it’s essential for great writing to be error-free. Any type of writing, whether it is standard email correspondence or news writing, should contain excellent spelling, grammar and punctuation.

When grammar mistakes...

As experienced public relations and social media experts, we’ve outlined effective ways to give your Instagram content a creative edge. From well-designed, customized graphics to hidden Instagram Story features, an aesthetically pleasing feed and compiled links.
As experienced public relations and marketing professionals, we’ve outlined the types of photos every business should invest in — images that create positive impressions of your company, authenticity and trust, media coverage and emotional connections with future customers.
If your business is struggling to understand if influencer marketing is a sound strategy right now, we’ve outlined developing social media and influencer trends that are greatly benefiting brands at the moment.
As seasoned public relations experts, we’ve compiled a few of the most essential tips for pulling of a fantastic on-camera interview.
Read more about the AP’s recent changes and updates regarding race-related coverage and important changes taking place in newsrooms across the country.
When there is a crisis, alarms are going off, phones are ringing off the hook and questions are coming in from every angle. In this post, we share tips to help keep everything moving forward.
When you are in the thick of it all, it can be difficult to see the proverbial forest through the trees. Public relations can help clear the path to increased sales and visibility.
But before you’re ready to throw your first online mixer and send out hundreds of digital invites, get ready for a self-assessment on why, when and how you plan on throwing a virtual event.