As social media changes the way businesses communicate, understanding which platforms resonate with specific demographics becomes necessary.
Fitness influencers can connect lifestyle brands with potential customers because of their raw, unedited personal experiences with products.
To market your business effectively online, we’ve compiled a checklist of everything you need to give you a digital marketing upgrade.
From the ever-changing media landscape, AP style rules frequently change and adapt to help journalists report more accurately.

With new social media advertising trends emerging, small businesses with limited marketing dollars no longer need to budget for lengthy scripted videos, expensive film crews or paid actors and models. As user-generated content and simplistic video footage becomes more popular,...

Community relations refers to the various methods companies use to establish & maintain beneficial relationships within the communities.
As 2021 quickly approaches, we’re examining significant trends rippling through the event, social media and public relations industries.
Beyond creating content & growing your following, it is crucial to align social media goals with your company’s business & marketing goals.
Winter is here and now is the time to creatively enhance your business’ social media presence to fit the current season.
With screen time continually on the rise, brands incorporating lifestyle influencers can reach engaged audiences with the click of a button.