Micro-influencers offer smaller, more engaged audiences compared to traditional influencers. Learn what qualifies as a micro-influencer.
With the economy quickly reopening, it is more important now than ever to build a strong brand community. Read on to learn our top tips!
This NTTW, there is reason to celebrate the collective strength of Las Vegas & the U.S. travel & tourism industry’s dynamic workforce.
As social media changes the way businesses communicate, understanding which platforms resonate with specific demographics becomes necessary.
Fitness influencers can connect lifestyle brands with potential customers because of their raw, unedited personal experiences with products.
To market your business effectively online, we’ve compiled a checklist of everything you need to give you a digital marketing upgrade.
From the ever-changing media landscape, AP style rules frequently change and adapt to help journalists report more accurately.

With new social media advertising trends emerging, small businesses with limited marketing dollars no longer need to budget for lengthy scripted videos, expensive film crews or paid actors and models. As user-generated content and simplistic video footage becomes more popular,...

Community relations refers to the various methods companies use to establish & maintain beneficial relationships within the communities.
As 2021 quickly approaches, we’re examining significant trends rippling through the event, social media and public relations industries.