As a Las Vegas public relations professional, it’s hard enough to cut through the noise to get your clients message heard and now the increase of fake news adds even more clutter. There’s a lot of buzz about fake news right now, especially following our recent election. So, the question is, what is fake news and how do […]
Everyone loves good publicity and it’s no secret that people trust others’ opinions – including journalists – more than paid advertisements and marketing campaigns. Brands can sing their own praises all day and barely move the needle, but one positive story from a trusted publication could potentially change a business’ trajectory. Journalists, who curate their […]