FOR IMMEDIATE RELEASE
Pictured: New Thanksgiving Point freeway signage.
(Photos courtesy of YESCO)
YESCO RETROFITS FREEWAY SIGNAGE FOR THANKSGIVING POINT IN LEHI,
SALT LAKE CITY (July 2023) – YESCO, the 103-year-old company known for creating, repairing and maintaining internationally recognizable signs, recently completed a retrofit of Thanksgiving Point’s freeway display in Lehi, Utah.
More than 75 feet tall and 46 feet wide, Thanksgiving Point’s freeway display has been updated with a new 19-foot-by-39-foot wide-screen, high-definition, 19-millimeter WatchFire XVS electronic message center. This technology was installed to increase the graphic capability of the EMC content. In addition, the signage also includes internally illuminated pan channel letters and logo cabinets with Thanksgiving Point’s brand colors as well as aluminum channels with white LED cove lighting. This update provides the sign with a much more vibrant look.
“We are elated to help Thanksgiving Point reach their desired target audience through this eye-catching display so they can continue to achieve their mission,” said Jeff Krantz, senior account executive, YESCO.
ABOUT THANKSGIVING POINT
Thanksgiving Point is a community-owned nonprofit with the mission to bring the joy of learning and the wonders of the natural world to life through world-class experiences that engage, delight and inspire. Created in 1995 by Alan and Karen Ashton, Thanksgiving Point is a center of community engagement and welcomes more than two million annual visitors to visit, dine, play and explore together. Thanksgiving Point is located at 3003 North Thanksgiving Way in Lehi, Utah. For more information, call 801.768.2300 or visit thanksgivingpoint.org.
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
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