MILLENNIALS V. GEN Z – WHO ARE THEY AND WHAT TO DO THEY WANT?
What does it mean to be a Millennial or to be in Gen Z? Let’s compare and contrast the two generations.
PITCHING DURING A PANDEMIC
If there is one industry where it is far from being business as usual it is the media. Review these tips when pitching media in today’s COVID-19 climate.
WHAT’S HAPPENING NOW
When it comes to handling crisis, a company may find itself in a stronger position than before. Here are general tips to help over the next 30 days.
WORKING FROM HOME
As the world self-quarantines, companies are encouraging staff to work from home. Here is a compilation of our top tips for working from home.
NEW RULES FOR AP WRITING IN 2020
Get a sneak peak into the new 2020 AP Stylebook rules on English grammar style and usage guide created by American journalists.
CALENDAR HACKS TO HELP YOU SUCCEED IN PR IN 2020
Calendar hacks from an active PR professional designed to help you achieve the most with your active schedule in the new year.
WHAT IS VOCUS? HOLISTIC PR SOFTWARE
Vocus was a PR software company that developed software to help PR professionals with external communications. They merged with Cision AB to become Cision Inc. in 2014. Cision Inc. creates “Holistic PR Software” that can identify influencers, craft campaigns and attribute value from the broadest spectrum of media sources. Their software is separated into six […]
How Muck Rack is Changing Public Relations
Muck Rack is a software designed for public relations professionals and journalists alike to connect to each other and work together more efficiently. It allows PR professionals to find journalists to cover their stories while equally giving the journalist a platform to present their portfolios and examples of their work. Muck Rack challenges traditional PR […]
WHAT PR INTERNS WANT
The idea of being an intern can be scary. You are not sure what exactly to expect. Being a second time public relations (PR) intern and speaking with many classmates who have also had internships, there are generally a few things most interns agree that they want: Reality Interns are not looking for a sugar-coated […]
HOW SOCIAL MEDIA IS IMPACTING EVERYDAY WRITING
From Facebook to Snapchat, these platforms are part of daily life, changing our routines in multiple ways. Many argue social media is impacting writing.