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Signage at Greater Nevada Field.
(Photos Courtesy of YESCO)

YESCO ELEVATES FAN EXPERIENCE AT RENO ACES BALLPARK WITH NEW SIGNAGE AND EXPERIENTIAL GRAPHICS

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RENO, Nev. (March 2026) – YESCO, the 106-year-old company known for creating, repairing and maintaining internationally recognizable signs, has completed a comprehensive signage and experiential graphics enhancement project at Greater Nevada Field, home of the Pacific Coast League’s Reno Aces.

The upgrades debut ahead of the Reno Aces’ 2026 home opener on Friday, March 27, when the team faces the Tacoma Rainiers, the Triple-A affiliate of the Seattle Mariners. The game will mark the public debut of a series of ballpark improvements designed to elevate the overall fan and player experience, including upgraded bullpens, a new large-scale video board and YESCO’s newly installed visual elements throughout the stadium.

YESCO’s scope of work included the design, fabrication and installation of experiential graphics, branded signage and a comprehensive wayfinding system aimed at improving navigation and reinforcing the ballpark’s identity. The additions feature bold, high-impact visuals, cohesive branding elements and strategically placed directional signage to guide fans seamlessly from entry gates to seating, concessions and premium areas.

Among the highlights of YESCO’s work are large-format environmental graphics measuring approximately 1,300 square feet, a series of illuminated and non-illuminated signs totaling more than 233 pieces, and custom wayfinding signage designed to improve visibility and guest flow. The project also incorporates durable materials engineered to withstand Northern Nevada’s seasonal conditions while maintaining visual clarity and brand consistency.

“We knew this project was about more than signage—it’s about shaping how fans experience the ballpark,” said Adam Keefer, account executive, YESCO. “From highly visible, large-scale graphics to precise wayfinding, every element was designed to be visually appealing, easy to navigate and consistent with the Reno Aces brand.”

“Our goal is to consistently keep Greater Nevada Field feel new and refreshed every season and partnering with YESCO has allowed us to continue our commitment to delivering a first-class gameday experience” said Eric Edelstein, president, Reno Aces. “From the moment fans arrive, they’ll notice the elevated atmosphere created through thoughtful design, improved navigation and dynamic visuals that keep Greater Nevada Field one of Northern Nevada’s premier destination for baseball and entertainment.”

The Greater Nevada Field installation reflects YESCO’s continued commitment to delivering high-quality signage solutions for sports and entertainment venues across the country. With more than a century of experience, the company continues to blend craftsmanship with modern design to support iconic destinations and evolving fan expectations.

Tickets for the Reno Aces’ 2026 season are currently on sale.

ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.

ABOUT THE RENO ACES
Since 2009, the Reno Aces, Triple-A affiliate of the Arizona Diamondbacks, has been a fixture in the northern Nevada community providing family-friendly entertainment and Minor League Baseball in downtown Reno at Greater Nevada Field. Over the past 14 years, nearly six million fans have passed through the turnstiles, and the Aces have contributed to thousands of different non-profit charities throughout the region. For more information about the team or tickets for the entire 2026 season, visit RenoAces.com or Text TIXX to 21003.

MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977

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