FOR IMMEDIATE RELEASE
Sapp Bros. Travel Center Freeway Display with Customized Coffee Pot Sign Mounted on Top.
(Photos Courtesy of YESCO)
YESCO DESIGNS, FABRICATES, INSTALLS COLOSSAL COFFEE POT DISPLAY, SIGNAGE FOR NEW SAPP BROS. TRAVEL CENTER IN SOUTHERN UTAH
Custom-Built, 100-Foot-Tall Structure Anchors Full-Service Travel Center Along Interstate 15
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TOQUERVILLE, Utah (May 2026) – YESCO, the 106-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the design, fabrication and installation of a large-scale signage package for the new Sapp Bros. Travel Center located off Interstate 15 at Exit 27 in Toquerville, Utah. The project marks a new build for Sapp Bros., Inc., delivering a highly visible roadside landmark alongside a comprehensive suite of signage elements throughout the property.
“Our newest location in Toquerville represents a uniquely positioned opportunity to create a true roadside landmark along a heavily traveled stretch of Interstate 15, where standing out is essential to welcoming guests and driving awareness,” said Dan Dunstan, president of travel centers at Sapp Bros. Travel Centers. “It was important that our signature coffee pot not only reflect our brand but also enhance visibility from the highway. We are especially grateful for YESCO’s partnership throughout the process of building the Coffee Pot Tower and enhancing our overall travel center sign package. Their expertise, creativity and commitment to excellence brought this vision to life in a way that exceeds expectations and strengthens the impact of this location for years to come”
At the center of the project is a colossal, custom-fabricated freeway sign designed to resemble Sapp Bros.’ signature coffee pot. The structure stands approximately 100 feet from the ground, with the sign itself measuring 94 feet, 3 inches tall and 25 feet wide. Atop the tower sits a 24-foot, 3-inch-tall coffee pot weighing approximately 27,000 pounds, complete with illuminated Sapp Bros. logos on each side and red accent lighting highlighting the lid, handle and spout.
The engineering and construction of the coffee pot sign required more than a year of planning and coordination, including collaboration with city officials to secure approvals. Unlike similar Sapp Bros. installations, the Toquerville structure was built entirely from the ground up rather than utilizing an existing water tower, requiring custom fabrication solutions to meet both design intent and budget parameters. The structure features four independent steel legs engineered as a self-supporting system, while the coffee pot itself is supported by a central pipe.
In addition to the freeway sign, YESCO fabricated and installed a total of 19 exterior signs and 23 interior sign types across the travel center, including printed wall murals. The full-service destination includes fuel stations, showers, a café, two fast-food restaurants and a truck service and lube center, all supported by cohesive branding and wayfinding throughout the property. The project also involved collaboration with key partners, including Page Steel, which provided custom-cut steel components for the tower structure, and Skyline Digital, which supplied the gas price displays.
“This is the kind of project that turns signage into a landmark,” said Jeff Young, executive vice president, YESCO. “It’s brilliantly engineered, but it also has personality—something travelers will recognize instantly and remember long after they pass it.”
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com. (469) 226-4723, (702) 249-2977
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