FOR IMMEDIATE RELEASE
Mark Harmsen, general manager, YESCO San Diego.
(Photos Courtesy of YESCO)
YESCO ANNOUNCES NEW GENERAL MANAGER, LOCATION FOR LIGHTING SERVICES STORE IN SAN DIEGO, CALIFORNIA
SAN DIEGO (January 2021) – YESCO, the nationally renowned sign service and lighting company with locations around the country, announces Mark Harmsen as its San Diego general manager for its new location at 4780 Mission Gorge Place, A-1. The San Diego store employs eight people specializing in the highest quality sign and lighting services, including a wide array of repairs and maintenance for custom signs, electronic displays, LED, neon and outdoor media.
Harmsen is a native of Salt Lake City and moved to San Diego in 2017. Previous to YESCO, he spent 15 years in the entertainment and media sectors. Harmsen holds a master’s degree in management from Columbia University. Other notable business achievements include founding the mobile ticketing technology company Text Me Tix Inc., and revamping KCSG Television to become profitable and ultimately acquired.
“We are pleased to offer YESCO’s industry-leading sign and repair services here in San Diego and I’m thrilled to be leading such a knowledgeable and talented team,” said Harmsen. “This new location enables us to serve the businesses in the area much more efficiently.”
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands.
# # #