May 2, 2018


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LAS VEGAS (May 16, 2018) — I LOVE SUGAR® announced it will open its latest and most extraordinary candy experience to date in the heart of the Las Vegas Strip at The LINQ Promenade. The venue is expected to open Spring 2019.

The new Las Vegas flagship is I LOVE SUGAR’s most architecturally innovative store, featuring a monumental façade and state of the art design that creates a stunning new destination in one of the world’s most visited tourist destinations.

Spanning 14,000 square feet of candy paradise, I LOVE SUGAR Las Vegas will also be the largest candy experience in the world. The LINQ Promenade which is home to The High Roller, the world’s tallest observation wheel at 550 feet, will now also be home to the largest candy store in the world.

I LOVE SUGAR will be situated in an ideal location at The LINQ Promenade facing the Las Vegas Strip. The LINQ Promenade, an open-air shopping, dining and entertainment district is located in the center of the Las Vegas strip between the Flamingo and the LINQ Hotel & Casino and directly across from Caesars Palace.

The modern-day candy land will take guests through an unparalleled candy journey that will impact all of their senses and surround them with Instagram worthy moments. There are lots of surprises in store for this incrEDIBLE candy experience including a very innovative Candy Infused Martini Bar, candy-inspired art and sculptures throughout the space, I LOVE SUGAR’s CHOCOLATE WORLD on the second floor and much more. Construction will begin this summer.

“We’re thrilled to have the opportunity to build our new home in the heart of the Las Vegas strip and will be honored to call the world-class hotels, attractions, restaurants and retailers of Las Vegas our neighbors,” said David Oaknin, founder and visionary, I LOVE SUGAR. “This is a special project for us that I’ve really enjoyed working on. A tremendous amount of creativity and attention to detail is the makeup of this very innovative build out.”

Shaun Swanger, vice president and general manager, The LINQ Promenade and Caesars Attractions added, “The dynamic lineup of one-of-a-kind offerings and experiences at The LINQ Promenade has quickly made it the social epicenter of the Las Vegas Strip. On seeing I Love Sugar’s vision, we knew immediately this was the perfect fit. The vibrant architecture and tempting array of products and experiences available at I LOVE SUGAR make it an ideal addition.”

I LOVE SUGAR was founded in 2012 in Myrtle Beach, South Carolina with a mission “to disrupt and innovate” the candy industry. Known for pushing design boundaries and extraordinary attention to detail, I LOVE SUGAR is much more than a candy store—it is an attraction incomparable to anything else in the marketplace. The company’s distinctively creative approach to showcasing its irresistibly sweet wares has led to the development of an intellectual property library that consists of more than 20 design patents and trademarks.