November 15, 2023



L to R: Eiffel Tower Viewing Deck; High Roller at The LINQ Promenade.
(Photos Courtesy of Caesars Entertainment)
Visitors Invited to View the Race 550 Feet in the Air on High Roller, Other Activations
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LAS VEGAS (November 2023) – The LINQ Promenade, the entertainment, retail and dining district located at the heart of the Las Vegas Strip, announces distinctive happenings during the Las Vegas race weekend. Visitors are invited to catch one-of-a-kind views of the race from the High Roller Observation Wheel and Eiffel Tower Viewing Deck. A limited-time retail kiosk, Red Bull racing simulators, pop-up Heineken bar and DJs will also be on site for The LINQ Promenade guests to enjoy. The full roster of happenings and offers follows:

High Roller Observation Wheel
During the Las Vegas race weekend from Thursday, Nov. 16 through Saturday, Nov. 18, guests can ride High Roller with standard anytime tickets from 2 p.m. to 8 p.m. for $54.50 for adults and $26.50 for children and adult happy hour ticket for $92.25 with a bar cabin. Beginning at 8 p.m. on race nights, guests will need a premium “Wheel & Fuel Ticket” to ride the attraction, available to guests 21+. The “Wheel & Fuel Ticket” is $92.25 for a single ride or $181.82 for unlimited rides, and both include access to an open bar until 2 a.m. Tickets can be purchase here.

Eiffel Tower Viewing Deck
From Thursday, Nov. 16 through Saturday, Nov. 18, the Eiffel Tower Viewing Deck will be accessible via standard anytime tickets from 12 p.m. to 8 p.m. for $45.50 for adults and $26.50 for children. At 8 p.m., guests will need “Race Day Passes” to access the viewing deck, available to guests 21+. Tickets start at $318.18 for the Eiffel Tower and include unlimited entry to the attraction until 2 a.m. and access to an exclusive cash bar. Tickets can be purchased here

Retail Kiosk
Visitors can browse a large retail kiosk located in The LINQ Promenade at the High Roller valet area. The kiosk will offer an array of swag and merchandise to commemorate the Las Vegas Grand Prix.

Minus5º ICEBAR
In honor of the big race, guests can now view race-themed ice sculptures inside Minus5º ICEBAR at The LINQ Promenade. On display is a Red Bull race car made entirely out of ice, a map of the racetrack, checkered racing flags, tires and more. 

Grand Prix Activation
From Thursday through Saturday, The LINQ Promenade will host a Grand Prix activation at the Promenade’s valet at the base of the High Roller. The activation will feature a bar, mobile DJ and racing simulators for guests to get in on the action. Additionally, Tilted Kilt Pub & Eatery will also host a full bar serving up draft beers and cocktails all weekend long. The Grand Prix activation will take place Thursday from 11 a.m. to 8 p.m. and Friday and Saturday from 2 p.m. to 10 p.m.

V12 Motorsports Team Store at The LINQ Promenade
Visitors can visit the V12 Motorsports Team Store next to Virgil’s Real Barbecue on The LINQ Promenade now through Sunday, Nov. 19. The destination will offer official 2023 team merchandise featuring Red Bull, Mercedes, Ferrari, McLaren, Alpine, Aston Martin, Williams, Haas, Alfa Romeo and Alpha Tauri. V12 will also offer limited-edition caps and t-shirts, plus a wide range of polo shirts, sweatshirts and other team accessories. Guests can also explore a second team store location from Tuesday, Nov. 14 through Sunday, Nov. 19 at the base of the High Roller at valet. 

Welcome to Las Vegas Store
Local specialty airport retailer, WH Smith North America has with partnered with Formula 1 and associated team brands Red Bull, Mercedes, Ferrari, Aston Martin, McLaren, Alfa Romeo, Alpine, Haas, Alpha Tauri and Williams Racing to offer exclusive team merchandise at retail locations nationwide. Locally, WH Smith North America is selling Formula 1 team merchandise in nearly 30 locations, including the Welcome to Las Vegas Store at The LINQ Promenade. These stores sell branded products such as team polos, T-shirts, hats, hoodies, jackets and souvenirs like mugs, water bottles, keychains, lanyards and more.

The LINQ Promenade is the world-renowned, award-winning open-air district featuring more than 35 unique entertainment, experiences, retail and dining locations. Home to High Roller, the tallest observation wheel in North America, and Fly LINQ, the only zipline in the world to offer riders the ability to fly simultaneously on 10 side-by-side lines. With the addition of the only zipline on the Strip, The LINQ Promenade is now the center for world-class attractions. High Roller quickly emerged as an instantly recognizable part of the already-iconic Las Vegas skyline and consistently ranks as one of the best, “must-see” attractions by media outlets and websites around the world, ranging from Travel + Leisure to USA Today and Trip Advisor. For more information, go to or the Caesars Entertainment Las Vegas media room. Find The LINQ Promenade at @The LINQ on Facebook and follow @LINQPromenade on Twitter and Instagram. (Hashtags: #LINQLife, #RevolveVegas, #HighRollerVegas).  Must be 21 or older to gamble. Know When To Stop Before You Start.® If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-522-4700 ©2021, Caesars License Company, LLC.

Desiree Vontur/Erika Pope
The Vox Agency,
(702) 569- 0616, (702) 249-2977

Robert Jarrett
Caesars Entertainment

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