January 26, 2023



L to R: SAHARA Las Vegas Porte Cochere; SAHARA Las Vegas Guests Hanging Out at CASBAR Lounge. 
(Photos Courtesy of SAHARA Las Vegas)


Click Here to Watch SAHARA Las Vegas’s New Brand Campaign Video 

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LAS VEGAS (January 24, 2023) – The all-new SAHARA Las Vegas, which recently completed a colossal $200 million renovation, announces the launch of its new brand campaign, called “A Little MORE Everything.” Featuring new, extraordinarily elegant design elements, brand-new eateries, including Balla Italian Soul, The Noodle Den and Chickie’s & Pete’s, as well as AZILO Ultra Pool and Ultra Lounge, a purpose-built theater for the popular MAGIC MIKE LIVE production and a spectacular porte-cochere fronting the Las Vegas Strip, SAHARA Las Vegas invites guests to experience “a little MORE” of the unexpected.

“SAHARA Las Vegas is not only committed to delivering exceptional guest experiences but also offering our visitors a little MORE of everything they seek in a resort stay,” said Paul Hobson, senior vice president and general manager, SAHARA Las Vegas. “We’ve worked hard to make our hotel and casino a MORE vibrant place for visitors to relax and have fun.”

From the moment guests step through SAHARA Las Vegas’s doors, they are greeted by a welcoming sense of refined elegance. The recently renovated property showcases the classic and timeless energy of Las Vegas reinvented for a new generation.

A little MORE luxe, SAHARA offers spacious guest rooms and suites in three distinctive towers, including the AAA® Four Diamond Alexandria Tower, to ensure comfort and well-being becomes the focal point of every guest experience.

A little MORE rewards includes unique benefits through SAHARA’s Infinity Rewards program, including Tier Matching. Throughout the resort, guests can receive personalized offers and one-of-a-kind access to everything SAHARA has to offer. Infinity Rewards members now earn up to 6X Points daily.

A little MORE delicious comprises everything from signature dining to casual eateries. Featuring some of Las Vegas’s best restaurants, SAHARA offers temptations for every taste and occasion, including brand-new additions such as Balla Italian Soul by James Beard Award-winning chef Shawn McClain, Chickie’s & Pete’s Crabhouse and Sports Bar and The Noodle Den by chef Guoming “Sam” Xin as well as favorites such as Bazaar Meat® by José Andrés.

A little MORE entertaining, SAHARA features world-class entertainment, including MAGIC MIKE LIVE presented by Channing Tatum. The steamy production features the hottest and most talented men in the country performing in front of, behind, above and all around the audience.

For more information about the “A Little MORE Everything” brand campaign, visit visit

For more information about the property in general, visit  

SAHARA Las Vegas is an all-encompassing resort and casino with 1,613 guest rooms and suites in three distinctive towers – including the AAA® Four Diamond Alexandria Tower, more than 85,000 square feet of flexible meeting space, AZILO Ultra Pool, two rooftop pools and a collection of acclaimed restaurants, bars and entertainment venues. The inviting casino occupies 60,000 square feet and features approximately 600 of the latest slot and video poker machines, 50 classic table games, Infinity – a premium gaming lounge, The Poker Room at SAHARA Las Vegas and a sports book operated by global gaming leader, William Hill. An impressive selection of culinary and cocktail offerings includes Bazaar Meat by José Andrés™, named “Best Restaurant in Nevada” by Business Insider; famed Philadelphia sports bar Chickie’s & Pete’s; The Noodle Den from renowned Chef Guoming “Sam” Xin; CASBAR Lounge; Uno Más; Prendi; The Tangier; Zeffer’s and James Beard award-winning Chef Shawn McClain’s Balla. SAHARA Las Vegas is also proud to serve as home to MAGIC MIKE LIVE Las Vegas presented by Channing Tatum. SAHARA Las Vegas players can also enjoy the perks of an Infinity Rewards membership, a joint loyalty program between SAHARA and its sister property Grand Sierra Resort and Casino Reno, which gives players the opportunity to earn and redeem rewards across both destinations. SAHARA Las Vegas is a minority-owned business certified by the Western Regional Minority Supplier Development Council. For more information, please visit and stay connected on Instagram, Facebook and Twitter.

Desiree Vontur/Erika Pope
The Vox Agency,
(702) 569-0616, (702) 249-2977

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