This National Travel and Tourism Week (NTTW), there is more reason now than ever to celebrate the collective strength of Las Vegas and the U.S. travel and tourism industry’s dynamic workforce. The 38th annual NTTW, taking place May 2 to 8, recognizes the power of travel and the critical role the tourism industry will play in bringing back our vibrant communities, restoring the economy, rebuilding our workforce and reconnecting America.
Prior to the pandemic, the travel industry was a powerful economic engine, supporting jobs and driving local economies in every pocket of America. The industry experienced 107 straight months of growth, generated $2.6 trillion in economic output, supported 17 million American jobs and delivered a $51 billion trade surplus to the U.S, according to research by the U.S. Travel Association.
Unfortunately, the strong growth trend plummeted last year due to the pandemic. Travel spending in the U.S. declined 42 percent, costing the economy $1.1 trillion, while hardworking Americans supported by travel made up a staggering 65 percent of all U.S. unemployment. However, Las Vegas—and the travel industry—is resilient.
While the city faced extraordinary challenges last year, the travel industry united like never before. Tourism industry workers lifted each other up, aided one another and devoted themselves fully to the task of supporting and restoring all sectors of travel. This year’s NTTW is an opportunity to turn the page to a new chapter in the travel industry’s story and celebrate its collective power by spotlighting the innumerable ways travel will drive recovery, bring Americans together again and help define our country’s path forward.
Las Vegas is participating in NTTW by slowly and safely welcoming large events back to the city’s convention spaces. According to Nevada Gov. Steve Sisolak, the state is aiming to reopen to 100 percent capacity by June 1.
From the Strip to the heart of downtown, Las Vegas’s travel and tourism industry contributes so much to the local economy and the community’s unique dynamic. From all of us at The Vox Agency, we are so excited to share the full power of the travel industry—and the strength and spirit of Las Vegas—this NTTW.
To learn more about The Vox Agency and our roster of clients across the tourism industry, click here.