FOR IMMEDIATE RELEASE
ATOMIC MUSEUM REBRANDS, EMBRACES POPULAR APPEAL OF ATOMIC AGE
Year-over-Year Visitation Climbs
LAS VEGAS (December 6, 2022) – Known as the National Atomic Testing Museum since its inception, the Atomic Museum introduces a new brand and a new mission of attracting more visitors, thereby increasing general knowledge about the history and impact of the nuclear industry throughout the world. Aiming to appeal to Las Vegas locals and visitors from around the globe, the museum seeks to highlight programming, exhibits and content emphasizing not only nuclear history, but also a broader understanding of social, political and popular culture impacts associated with the Atomic Age.
“Atomic and Vegas are two of the most powerful words in the English language,” said Rob McCoy, Chief Executive Officer. “Combining the two only enhances our appeal to broader audiences. By adding new and expanded perspectives related to nuclear history at the museum, we look forward to engendering a greater sense of excitement and curiosity for all things atomic.”
Since opening, the Museum has established one of the most comprehensive collections of atomic history in the world. The current collection encompasses thousands of rare photographs, videos, more than 3,500 artifacts and scientific and nuclear reports and data.
The Museum’s visitation has already begun to climb under the leadership of McCoy. Its October 2022 visitor numbers more than doubled those charted in 2021 and, with new systems and outreach efforts in place, they are expected to continue their ascent.
Continuing to tell the story of the Nevada Test Site and the country’s nuclear weapons program, the museum highlights the atomic fever that spread throughout the United States as atomic tests became televised during the 1950s. From the museum’s “Atomic Testing in Pop Culture” exhibit showcasing atomic-themed comic books, candy, children’s toys, liquor and more to artifacts related to atomic tourism in Las Vegas, visitors to the museum will learn about the cultural phenomenon that was the Atomic Age.
For more information or to purchase tickets to the Atomic Museum, visit atomicmuseum.vegas.
ABOUT THE ATOMIC MUSEUM
The Atomic Museum is operated and maintained by its parent company, the Nevada Test Site Historical Foundation (NTSHF), an IRS 501(c)3 charitable, non-profit organization chartered in Nevada. The Atomic Museum is one of 37 museums designated as an Affiliate Partner of the Smithsonian Institution and is a repository for one of the most comprehensive collections of nuclear history in the world. Covering nuclear history beginning with the first test at the Nevada Test Site on January 27, 1951, the Atomic Museum’s exhibitions and programming also address current affairs related to the nuclear industry. For more information, go to atomicmuseum.vegas and follow on Facebook, Instagram and Twitter.
# # #