September 13, 2021



(Photo Courtesy of Blooloop)



Top Winner is Awarded $20,000 Cash

Winners Announced at Blooloop V-Expo Live Virtual Event on Oct. 5 

LAS VEGAS (September 2021) – In partnership with Blooloop, the world’s leading online resource for visitor attractions, AREA15, Las Vegas’ newest immersive art and entertainment district, announces its sponsorship of the first-annual Blooloop Innovation Awards. These awards celebrate outstanding innovation, dynamism and imagination in the visitor attractions business. 

To support the Blooloop Innovation Awards, AREA15 has created the first-ever AREA15Rise Award to recognize likeminded visionaries pushing the boundaries of immersive entertainment and disrupting the status-quo of the experience economy. A top prize of $20,000 cash to be granted to the most innovative entry across all categories disrupting the attractions space. The second-place winner will receive a $10,000 cash prize. Now, more than ever, the public’s driving desire for experiences, visual stimulation and storytelling motivates companies to explore and discover ever more compelling ways to capture their imaginations. AREA15 wants to celebrate and showcase the individuals or companies leading the way to innovate new forms of immersive entertainment and to foster the ideas disrupting the status quo of location-based entertainment. 

“AREA15 is thrilled to partner with Blooloop in launching the first-ever Blooloop Innovation Awards,” says Winston Fisher, CEO, AREA15. “This collaboration is rooted in a shared philosophy: to celebrate the projects shaping the future of visitor attractions and immersive experiences. We’ve worked hard to develop and deliver these experiences to you, and it is now your turn to show the world the creative, innovative, ground-breaking projects you’ve dreamed up. The Blooloop Innovation Awards presented with AREA15 will hand the stage over to the ambitious, passionate individuals and companies leading the way to the future of immersive entertainment.” 

Entry is now open and will close on September 12, 2021.The winners will be announced live on Oct. 5 as part of the virtual Blooloop V-Expo event held virtually on Oct. 4 through 6 presented live by AREA15 Chief Executive Officer Winston Fisher from inside The Portal at AREA15.

All entries to the Blooloop Innovation Awards will be eligible to submit themselves for the AREA15Rise Award.

Submission categories for the Blooloop Innovation Awards include:

  • Immersive – enthralling with a deeper, richer environment
  • Interactive – from the highest tech to the simplest human interaction
  • Storytelling – engaging with a compelling narrative theme or IP
  • Technology – tech-driven projects advancing the experience
  • Digital – improving the visitor journey and experience
  • Spectacular – experiences that lift the spirit
  • Places – innovation in the built environment
  • Splash – from water slides to aquaria
  • Inclusion – accessibility for all
  • Engagement – from viral social media campaigns to moving museum exhibits
  • Sustainability – reducing an attractions’ environmental impact
  • Thrills – getting pulses racing – from coasters to horror
  • Covid – innovations that help attractions re-open and stay open

The AREA15Rise Award will be carefully judged and selected by well-known thought leaders and industry experts seeking out the most innovative products and projects driving the future of the visitor experience. Panelists include:

  • Winston Fisher, Chief Executive Officer, AREA15
  • Michael Beneville, Chief Operating Officer, AREA15
  • Vince Kadlubek, Founder and Director, Meow Wolf
  • Ali Rubinstein, Chief Creative Officer, Meow Wolf
  • Kim Beneville, Head of Experiences, AREA15

Blooloop is uniquely positioned to draw together and identify innovation in the sector. is read worldwide by more than 2 million attractions professionals each year. They lead the way in reporting on the latest news, trends and developments in museums, theme parks, zoos and other attractions since 2005.

For more information on the benefits of entering this award, how to enter and cost of entry, visit Participants can use the code “AREA15Rise” to receive 40 percent off the entry prize.

AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential entertainment district offering live events, immersive activations, monumental art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. With a growing collection of dynamic destinations including Dueling Axes, Emporium Arcade Bar, Lost Spirits Distillery, Oddwood Bar, “Wink World: Portals Into The Infinite,” Museum Fiasco, Rocket Fizz, Five Iron Golf, The Beast by Todd English, OZ Experience and anchor experience, Meow Wolf’s Omega Mart, AREA15 is an ever-changing art, retail and entertainment district attracting locals and tourists of all ages. 

AREA15 represents a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York. 

Facebook: @AREA15LasVegas
Instagram: @AREA15Official
Twitter: @AREA15Official
YouTube: AREA15 


Desiree Webb/Erika Pope
The Vox Agency,
(702) 569-0616, (702) 249-2977

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