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L: Zone 2: The Terminals at AREA15; R: Universal Horror Unleashed at AREA15.
         (Photos Courtesy of AREA15) 
Experiential Entertainment District Expansion Includes  New Retail, Dining, Attractions 

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LAS VEGAS (January 2026) – AREA15, the pulse-pounding hub of experiential art and entertainment situated parallel to the Las Vegas Strip, announces new best-in-class brands preparing to join the district’s growing roster of tenants opening in 2026, including MINISO and House Rules. These tenants combine with previously announced venues to total more than a dozen new experiences slated to open at AREA15 in 2026. 

NEWLY SIGNED TENANTS 

• MINISO: MINISO is a global lifestyle retailer renowned for fun, design-driven and affordable products. Beyond everyday home goods, beauty, accessories and toys, MINISO is powered by a massive portfolio of over 150 licensed IP partnerships, offering fan-favorite collections from brands such as Disney, Marvel, Sanrio and Harry Potter, along with their own original character lines. With rotating drops of plushies, collectibles, themed accessories and lifestyle items, the shopping experience feels like a pop-culture treasure hunt, creating a discovery-driven shopping experience.  

• House Rules: Formerly known as Lane Park in Scottsdale, House Rules is a high-energy competitive-socializing venue blending a full bar, elevated comfort-driven food and a diverse lineup of globally inspired games into one vibrant social playground. Known for its sleek design and dynamic atmosphere, House Rules features interactive favorites like ice curling, duckpin bowling, carrom and sapo, offering guests everything from fast-paced group challenges to precision-based tabletop competition.  

MORE TENANTS OPENING IN 2026  

• Alien Pizza Party: From the owners of Bonanno’s Pizza operating more than 50 high-performing restaurants, Alien Pizza Party will incorporate great pizza in an out-of-this-world, highly themed outer-space environment to match the galactic vibe at AREA15. (Q2) 

• Chilango’s Tacos: A fast-growing Mexican concept known for authentic street-style tacos and bold flavors will expand AREA15’s culinary offerings with fresh, vibrant menu options. (Q2) 

• Cosmic Pretzel: Not your ordinary pretzels – Cosmic Pretzels will feature unique, colorful pretzels in crazy shapes, such as flying saucers and rocket ships. (Q2) 

• Dolls Kill: Dolls Kill, known for its celebration of individuality, nonconformity and subversive style, will bring its unique fashion experience to life in ways fans have never seen before at this new flagship store. Fashion-forward misfits and trendsetters alike can look forward to exclusive Las Vegas collections, limited-edition items, immersive fashion experiences and community-driven events such as pop-ups and collaborations, establishing it as a hub for alternative fashion culture. (Q1) 

• Fuku Chicken: Developed by renowned chef and restaurateur David Chang of Momofuku, Fuku Chicken will offer bold flavors and mouthwatering fried chicken sandwiches. With a variety of delicious options, guests can look forward to spicy chicken bites and savory sides, all crafted with high-quality ingredients. (Q2) 

• Good Company Burgers: Setting up shop inside AREA15, Good Company Burgers by chef Sam Marvin of Echo & Rig, which won #1 “Best Steakhouse in Las Vegas” in 2025, will feature milkshakes, beer, house-made fries and wagyu smash burgers. (Q2) 

• Museum of Ice Cream: Opening its largest global flagship location, the nearly 30,000-square-foot Museum of Ice Cream will feature the world’s first ice cream buffet, ice cream-themed hotel suites, a dreamy dessert playspace, the famous sprinkle pool, a pink party bus and much more.  The larger-than-life experience will blend the city’s culture with award-winning experiential design, appealing to adults and families alike. (Q2) 

• Nacho Daddy: The fan-favorite restaurant will serve its signature gourmet nachos,  Mexican-American classics and craft margaritas in a lively, high-energy space. (Q2) 

• Saint Honoré Doughnuts & Beignets: The celebrated bakery will offer its handcrafted brioche doughnuts, gourmet glazes and New Orleans-style beignets in an imaginative, vibrant setting. (Q2) 

• The Bowl: James Beard-nominated chef Jimmy Lee will open a brand-new concept featuring state-of-the-art, high-tech robot chefs cooking food right in front of guests. (Q2) 

• iFLY Indoor Skydiving: As the world leader in vertical wind-tunnel technology, the new iFLY Indoor Skydiving location will include a professionally developed facility designed to appeal to both first-time fliers and professionals. The destination will offer iFLY’s signature wind tunnels, state-of-the-art media management systems, flying progression programs, STEM education events, private spaces for events and more. (Q1 2027) 

“AREA15 is designed to surprise people every time they walk through the door,” said Winston Fisher, chief executive officer, AREA15. “With a brand-new mix of new restaurants, retail flagships and breakthrough attractions now signed, we’re continuing to create an entertainment district appealing to families, food lovers, thrill-seekers and culture explorers alike. These new additions deepen our reputation as a place where discovery never stops.”  

Additionally, AREA15 announces a full slate of newly opened tenants across its monumental expansion, including lively new entertainment and dining destinations. Globally recognized brands with locations now open include Universal Destinations & Experiences’ Universal Horror Unleashed and Felix & Paul Studios’ Interstellar Arc. Other tenants newly opened include The Escape Game, Malibu Barbie Café pop-up and Great Big Game Show.  

These new tenants join AREA15’s roster of dynamic destinations, including Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, JOHN WICK EXPERIENCE and many more. For more on AREA15, visit AREA15.com.   

ABOUT AREA15 LAS VEGAS
AREA15, located parallel to the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, JOHN WICK EXPERIENCE and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Zone 2: The Terminals at AREA15 now features Universal Destinations & Experiences’ new, year-round horror entertainment experience Universal Horror Unleashed and Felix & Paul Studios’ Interstellar Arc. Additional immersive destinations coming soon to The Terminals include the Boeing 747, Dolls Kill, iFLY Indoor Skydiving, Museum of Ice Cream’s largest flagship location, Chilango’s Tacos, Saint Honoré Doughnuts & Beignets, Nacho Daddy and more. 

AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame. Follow on Instagram, Facebook and X: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. Click here for directions and here to download high-res images. 

MEDIA CONTACTS
Desiree Vontur, Erika Pope
The Vox Agency
desiree@thevoxagency.com, erika@thevoxagency.com
(702) 569-0616, (702) 249-2977 

 

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