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L: Dream Portal by Davis McCarty; R: Window into the Multiverse by Eric Vozzola.
(Photos Courtesy of AREA15)

AREA15 ANNOUNCES NEW IMMERSIVE ART QUEST ACROSS WORLD’S LARGEST PERMANENT FESTIVAL ART COLLECTION

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LAS VEGAS (January 2026) – AREA15, the pulse-pounding hub of experiential art and entertainment situated parallel to the Las Vegas Strip, announces the installation of dozens of new artworks and a groundbreaking art activation: the AREA15 Immersive Art Quest, a self-guided journey through the district’s monumental art collection. This addition underscores AREA15’s distinction as the largest permanent installation of monumental festival art in the world, now featuring more than 48 sculptures and 30 murals across its 40-acre campus.

AREA15’s Immersive Art Quest invites guests to explore the district’s extensive art collection at their own pace via a web-based app, guided by zany robot ARIA-15 and friendly “feelings guy” Tom. Visitors can choose the Full Immersion option, featuring a museum-like narrated tour of AREA15’s art, stories and creative vision; the Express Experience, offering quick highlights perfect for a faster-paced tour; and an All-Ages Adventure, a family-friendly journey through AREA15’s art wonders.

Comprising festival art cars, towering sculptures, vibrant murals, AREA15 originals and more, the tour offers more than two hours of content divided into three digestible sections: Art Island & Zone 1, the Main Bunker interior and Zone 2. Each work is paired with a podcast-style audio vignette—ranging from artist statements to curator interviews—providing human stories and behind-the-scenes insights into the pieces on display.

Stand-out installations across the Immersive Art Quest include:

• Dream Portal by Davis McCarty – A shimmering crystalline archway of iridescent light, inviting visitors to pass into a realm of imagination and wonder.
• Shogyo Mujo by Bart Kresa Studio & Josh Harker – A luminous, three-dimensional skull merging ancient symbolism with futuristic projection art, exploring impermanence through shifting light and form.
• Window into the Multiverse by Eric Vozzola – A vibrant, surreal mural blending color, pattern and illusion, inviting viewers to peer into endless, otherworldly dimensions.
• Mechan 11 by Tyler Fuqua – A towering steampunk robot traveler blending whimsy and industry with scavenged parts and a sense of mechanical curiosity.
• Vortex Portal by Cree8 Studios – A rusted steel capsule blending sci-fi aesthetics with industrial relics, suggestive of a portal that opens onto an otherworldly experience.
• 747 by Ken Feldman – A surreal, suspended Boeing 747 installation—made famous as the largest-ever Burning Man art car—merging aviation, art and urban landscape to evoke awe and imaginative transformation.
• Fusion by Henry Chang – A futuristic metal sculpture evoking motion and innovation, blending cyberpunk aesthetics with industrial design to reimagine future mobility.

“Art tours have a reputation for involving polite nodding in quiet galleries—but not at AREA15,” said AJ Annunziata, head of creative, AREA15. “Ours honors the depth of each artist’s creation, discussing it in an approachable and imagination-sparking way. Plus, our collection breaks the mold by combining towering festival sculptures, tricked-out art cars and murals the size of buildings—which together comprise the largest permanent collection of monumental festival art on the planet.”

AREA15’s Immersive Art Quest builds upon AREA15’s evolution into a global destination for art, entertainment and culture. Since opening in 2020, AREA15 has welcomed more than 16 million visitors, cementing its reputation as a cultural landmark that merges world-class attractions, retailtainment and monumental festival art into a single, ever-changing district.

For more information about the Immersive Art Quest, click here.

ABOUT AREA15 LAS VEGAS
AREA15, located parallel to the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, JOHN WICK EXPERIENCE and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Zone 2: The Terminals at AREA15 now features Universal Destinations & Experiences’ new, year-round horror entertainment experience Universal Horror Unleashed, Felix & Paul Studios’ Interstellar Arc and The Escape Game. Additional immersive destinations and eateries coming soon to The Terminals include the Boeing 747, Dolls Kill, iFLY Indoor Skydiving, Museum of Ice Cream’s largest flagship location, Chilango’s Tacos, Saint Honoré Doughnuts & Beignets, Nacho Daddy and more.

AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame.

Follow on Instagram, Facebook and X: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. Click here for directions and here to download high-res images.

MEDIA CONTACT
Desiree Vontur, Erika Pope
The Vox Agency
desiree@thevoxagency.com, erika@thevoxagency.com
(702) 569-0616, (702) 249-2977

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