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Play Playground Las Vegas Partners with Lucra to Launch Weekly “Tournament Play”

Play Playground Las Vegas Partners with Lucra to Launch Weekly “Tournament Play”

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Screenshot 2025 08 13 at 9.29.46 AM

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 Perfect Popper Game.

(Photo courtesy of Play Playground)

PLAY PLAYGROUND LAS VEGAS, LUCRA PARTNER TO LAUNCH WEEKLY “TOURNAMENT PLAY” COMPETITION BEGINNING FRIDAY, OCT. 17
Proprietary Gamification Software Allows Guests to Join
Friendly Digital Contests, Win Cash Prizes
Click Here for Downloadable, High-Res Photos and Video

LAS VEGAS (October 2025) – Play Playground, Las Vegas’ most playful social game experience and bar, announces a new partnership with Lucra, a leading provider of social gamification technology. Together, they will launch “Tournament Play”, a free-to-play digital competition taking place every Friday through Tuesday, where guests can play big and win bigger. Through this collaboration, Play Playground will integrate Lucra’s proprietary gamification software into the Las Vegas experience, allowing guests to join friendly, trackable and free-to-play competitions directly through the venue’s website      beginning on Friday, Oct. 17.

The new “Tournament Play” format brings an added layer of energy and engagement to Play Playground’s signature analog games, transforming every visit into a chance to compete, connect and celebrate. Participation is free for all guests, with weekly winners taking home prizes of up to $500. Guests can also use the technology to create and track their own friendly, free-to-play challenges outside of the main tournament, unlocking even more opportunities to win and play.

Marking Lucra’s first partnership in Las Vegas, this launch represents a significant milestone for the company as it expands into one of the most competitive and high-energy entertainment markets in the U.S.

“Vegas knows how to do competition, and ‘Tournament Play’ brings that spirit right into Play Playground,” said Jennifer Worthington, CEO and co-founder of Play Social Inc. “With Lucra powering the experience, guests can challenge their friends, track their wins and feel the rush of victory, all while doing what they came here to do: have fun together.”

The introduction of “Tournament Play” builds on Lucra’s growing presence in the $25 billion loyalty and gamification industry and expands Play Playground’s mission to create unforgettable social entertainment experiences. The platform bridges the gap between traditional loyalty programs and gamified social competition, appealing to younger audiences seeking digitally enhanced ways to play and connect.

Play Playground is located on the Atrium Level at the Luxor Resort and Casino at 3900 S Las Vegas Blvd. The destination is open Sunday through Thursday from 12 p.m. to midnight and Friday and Saturday from 12 p.m. to 1 a.m. For more information on Lucra, visit www.lucrasports.com. For more information on Play Playground Las Vegas, visit playplayground.com.

ABOUT LUCRA
Lucra is defining modern loyalty through competitive gameplay, offering hospitality, entertainment, and consumer brands the ability to integrate social competition into their digital platforms. Clients like Play Playground, Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster’s, TouchTunes, and more trust Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. For more information, visit www.lucrasports.com.

ABOUT PLAY PLAYGROUND LAS VEGAS
Play Playground Las Vegas is a 15,000-square-foot interactive destination blending high-energy group games, bold cocktails, bar food and unforgettable fun. Created by Play Social Inc. and located inside Luxor Hotel and Casino, the venue features more than 20 larger-than-life games, interactive puzzles and hilarious physical challenges —all designed to spark movement, laughter and genuine social connection. With no screens or digital devices required, Play Playground offers a refreshing escape for teens, families and adults seeking something unexpected on the Las Vegas Strip. Open to guests 13+ during the day and 21+ at night, it’s the most playful social experience and bar in town. For more information, visit playplayground.com or follow on Instagram and TikTok.

MEDIA CONTACTS
Jevaughn Williams/Erika Pope
The Vox Agency for Play Playground Las Vegas
jevaughn@thevoxagency.com, erika@thevoxagency.com
(702) 334-5537, (702) 249-2977

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