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City Of Encinitas Gateway Sign.
(Photos Courtesy of YESCO)
YESCO Restores, Modernizes Iconic Gateway Sign 
In Encinitas, Calif.
Click Here For Downloadable, High-Res Photos 

ENCINITAS, CALIF. (March 2026) – YESCO, the 106-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces it has completed restoration and modernization of the iconic Encinitas Gateway Sign spanning Coast Highway 101 in Encinitas, Calif. The project revitalized one of the city’s most recognizable landmarks, preserving its historic character while introducing energy-efficient LED technology designed to ensure the sign’s longevity for decades to come. 

As part of the comprehensive restoration, YESCO replaced the existing “ENCINITAS” letters, which had experienced corrosion after years of exposure to coastal elements. The new letters were fabricated to match the original design while improving durability and weather resistance. The project also included repairing rust and structural wear and repainting the sign. 

The restoration also included updating of the sign’s lighting system from its original neon tubing to modern LED technology. While the existing neon has illuminated the landmark since its installation in 2001, the upgrade significantly improves efficiency while maintaining the warm glow that made the sign a beloved nighttime beacon along Highway 101. LED lighting consumes a fraction of the energy required by neon tubing, while offering greater reliability and longevity. 

“Working on the City of Encinitas sign refurbishment project was an incredible experience,” said Justin Henderson, service account executive at YESCO. “It was rewarding to help refresh and highlight signage that represents such a vibrant coastal community. Seeing the finished result — and knowing it contributes to the city’s visual identity and welcoming atmosphere — made the project especially meaningful. YESCO is proud to have played a role in bringing new life to these important public signs.” 

“We are proud to partner with the City of Encinitas in restoring this historic landmark,” said Andrew Russell, California service general manager, YESCO. “A fresh coat of paint and upgraded lighting bring new life, visibility and vibrancy to an iconic sign.” 

History of the Encinitas Gateway Sign
The current gateway sign was installed in 2001 in tribute to an earlier version erected in 1928 by the Encinitas Chamber of Commerce as part of a campaign to attract visitors and shoppers to the beach city’s growing downtown district. Suspended from cables above the original two-lane Coast Highway 101, the original sign stretched approximately 40 feet across the road and was illuminated by rows of incandescent light bulbs. 

Remaining in place until 1937, that original 1928 structure was removed to accommodate road widening. For decades afterward, the city had no comparable landmark until local leaders and the Downtown Encinitas MainStreet Association spearheaded efforts in the late 1990s to revive the historic gateway concept as part of a broader revitalization of downtown Encinitas. 

The 2001 sign, measuring roughly 80 feet across, was designed to closely resemble the original while reflecting the Encinitas’ distinctive personality. Among its most notable features is the unusual shape of the letter “C” in “ENCINITAS,” which resembled a “G” whose cross bar had been chopped off; this design quirk was intentionally preserved during the restoration planning process. 

Founded in 1920, YESCO has played a role in maintaining and restoring historic signage across North America, including projects for internationally recognized landmarks, sports venues and historic districts. The company maintains a service presence throughout Southern California, including operations in nearby San Diego. 

Fun Facts

• The first Encinitas gateway sign was erected in 1928 by the local Chamber of Commerce. 

• The original 1928 sign stretched about 40 feet across Highway 101 and was illuminated by incandescent bulbs. 

• The current version installed in 2001 spans approximately 80 feet above the roadway. 

• The sign’s distinctive non-standard “C” in “ENCINITAS” was intentionally preserved in homage to the city’s quirky culture. 

• The new LED lighting system will use a fraction of the energy required by traditional neon, improving efficiency while preserving the sign’s nighttime glow. 

ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.  

MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977

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