FOR IMMEDIATE RELEASE
The Park Theater’s Refurbished Marquee.
(Photo courtesy of YESCO)
YESCO REFURBISHES VINTAGE PARK THEATER MARQUEE
IN HISTORIC WALDEN, COLORADO
SALT LAKE CITY (February 2023) – YESCO, the 103-year-old company known for manufacturing and maintaining internationally recognizable signs, announces the rehabilitation of the Park Theater’s vintage marquee located in the historic town of Walden, Colorado. Now fully adorned in neon and resplendent in rich new colors, the Park Theater sign adorns Walden’s Main Street, which is the site of highly visible improvements taking place throughout the region.
Originally opened in 1946, the Park Theater ran two shows per night during its prime. For decades, the centrally located movie house was a gathering place for residents throughout Jackson County, Colorado. In 1982, the theater ceased operation and its original sign fell into an advanced state of disrepair.
To document and examine the sign’s former condition, YESCO’s service team completed a thorough site survey. YESCO then removed and replaced transformers and wiring, re-skinned the dented and damaged face of the sign with new metal cladding, updated the flanking on informational reader boards and created horizontal wings to extend the sign’s reach across the façade for a more dramatic impact.
An important feat of “re-imagination” took place during the design phase as YESCO’s Denver creative director Herm Medina used a serifed Tuscan typeface for the new lettering, lending a fresh, yet period-themed, Western character to the project.
“The newly refurbished sign will deliver significant economic benefits to our customer,” said Stephen E. Young, senior vice president of YESCO Sign & Lighting. “With the improved aesthetic, the Park Theater marquee is now certain to catch the eyes of visitors walking along Walden’s Main Street.”
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
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