YESCO REFURBISHES ICONIC “WENDOVER WILL” SIGN WITH LED TECHNOLOGY

FOR IMMEDIATE RELEASE

Wendover Will LED Sign.
(Photo Courtesy of YESCO)
YESCO REFURBISHES ICONIC “WENDOVER WILL” SIGN WITH LED TECHNOLOGY
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SALT LAKE CITY (January 2024) – YESCO, the 104-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces it has completely refurbished the iconic “Wendover Will” neon cowboy sign with LED technology.

Retained by the City of West Wendover – which is located on Nevada’s eastern border – YESCO was tasked with replacing 1,184 feet of neon tubing with principal flex and RGB flex LED lighting to mimic the sign’s original look and feel. The new LED lighting also requires less maintenance and is more energy efficient than the neon tubing.

The 71-year-old landmark was also refreshed with a bright new coat of paint to match the original color scheme. Additionally, YESCO removed the existing letters at the base of the sign and installed new letters with the inclusion of the illuminated “Downtown” pan channel letters.

FUN FACTS:

• At 63 feet tall, “Wendover Will” was named the “world’s tallest mechanical cowboy” by the Guiness Book of World Records.
• It was one of the first signs YESCO created in Nevada.
• In 1952, YESCO commissioned designer Pat Denner to create “Wendover Will” for the Stateline Casino, just after he completed Las Vegas’ iconic “Vegas Vic” sign located on Downtown Las Vegas’ Fremont Street.
• There are more than 1,184 feet of LED lighting on the sign.
• It is named after the City of West Wendover and William Smith, who founded the Stateline Casino.

“From building the original ‘Wendover Will’ in 1952 to refurbishing it in 2023, YESCO is profoundly grateful to be tasked with the care and improvement of this legendary sign,” said Jeff Young, executive vice president, YESCO.

ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.

MEDIA CONTACTS:
Erika Pope/ Vanessa Thill
The Vox Agency
erika@thevoxagency.com, vanessa@thevoxagency.com
(702) 249-2977, (469) 226-4723

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