YESCO Fabricates, Installs Signage for University of Nevada, Reno’s John Tulloch Business Building
FOR IMMEDIATE RELEASE
Illuminated Wolf Head.
(Photo Courtesy of YESCO)
YESCO FABRICATES, INSTALLS SIGNAGE FOR UNIVERSITY OF NEVADA, RENO’S JOHN TULLOCH BUSINESS BUILDING
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SALT LAKE CITY (October 2025) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the fabrication and installation of signage for the University of Nevada, Reno’s new John Tulloch Business Building. The project was completed in partnership with Clark Construction, serving as the general contractor.
The signage scope included the fabrication and installation of a dual-illuminated wolf head cabinet with a Panaflex face measuring 10 feet by 20 feet, including an edge-to-edge build. Designed with a distinctive feature, the halo-lit portion of the sign dims and flashes on game days, providing a bold and spirited representation of the university’s athletics.
The sign is highly visible from Interstate 80 and plays a prominent role in the University Mathewson Gateway Project. A joint venture between the University of Nevada, Reno, and the City of Reno, the project creates a vital link between the historic campus and the urban edge of Downtown Reno.
“For this project, we wanted to ensure the Wolf Pack spirit was represented in a way that was both iconic and interactive,” said Jeff Young, executive vice president, YESCO. “The wolf head sign isn’t just a marker on a building, it comes alive on game days and serves as a proud symbol visible to students, fans and the entire Reno community.”
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977
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