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L to R: “SNAKE EYES” Art Installation; DraftKings Casino Signage.
(Photos courtesy of YESCO)
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SIGNAGE FOR NEW DRAFTKINGS LAS VEGAS HEADQUARTERS
LAS VEGAS (April 2023) – YESCO, the 103-year-old company known for creating, repairing and maintaining internationally recognizable signs, recently completed the fabrication and installation of more than 170 interior signs for the new DraftKings headquarters located in Southwest Las Vegas. Situated in the UnCommons mixed-use complex on the corner of the 215 Beltway and Durango Drive, the four-story building occupied by DraftKings encompasses 90,000 square feet of space with room for 700 to 1,000 employees.
Prior to YESCO’s fabrication and installation, global architecture and design firm, Interior Architects, conceptualized and designed DraftKings’ innovative signage. Included among the project’s notable signs are the internally illuminated “Crown Wall” entry feature, motion-activated “Crown” behind a two-way mirror, color-changing faux-neon illuminated crown mounted to a “living wall,” “SNAKE EYES” art installation composed of 4,559 dice, a slot reels art installation composed of 120 individual faux reels and “LET IT RIDE” art installation composed of 6,049 casino chips.
The DraftKings project included 2,642 man-hours of work over a 32-week period.
“There is no shortage of eye-catching signage throughout the DraftKings’ new, four-story building,” said Jeff Young, executive vice president, YESCO. “It was an honor to manufacture and install the innovative signage for this globally recognized fast-growing brand’s spectacular new Southern Nevada headquarters.”
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
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