FOR IMMEDIATE RELEASE
J Resort Video Wall Display in Progress.
(Photo courtesy of YESCO)
YESCO DESIGNS, FABRICATES, INSTALLS SIGNAGE FOR THE
J RESORT IN RENO, NEVADA
Project Includes Northern Nevada’s First LED Display Wrapping Around Multiple Sides of a Building
SALT LAKE CITY (June 2023) – YESCO, the 103-year-old company known for creating, repairing and maintaining internationally recognizable signs, recently completed the design, fabrication and installation of new exterior signage for the J Resort in Reno, Nevada. The project included a large LED video band, LED video wall, border cabinets, lighting bands and the property’s signature illuminated letter “J” icons.
More than 93 feet long and over 14 feet tall, the J Resort’s new video band is Northern Nevada’s first LED display to wrap around multiple sides of a building. The three-sided Daktronics band also includes a high-definition 8-millimeter display. In addition, the J Resort project also included a colossal 65-foot-tall by 65-foot-wide Daktronics video wall with a 10-millimeter display.
Fabrication and installation for the video band and all other LED displays took more than 6,700 hours to complete. Combined, the two Daktronics LED video displays also feature more than 7 million pixels.
YESCO was also tasked with removing all existing cabinets as well as creating new border cabinets and the property’s three 18-foot-tall illuminated letter “J” icons with white flex faces. Additionally, the project included the installation of a 2,200-foot-long rooftop light band that was completely manufactured in Reno.
“With Northern Nevada’s first LED display that wraps around multiple sides of a building, we know the J Resort will stand out among the competition in Reno,” said Adam Keefer, custom account executive, YESCO.
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the second, third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
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