Marquee at the Sierra Madre Playhouse Refurbished by YESCO.
(Photo Courtesy of YESCO)
YESCO COMPLETES RESTORATION OF HISTORIC MARQUEE AT THE SIERRA MADRE PLAYHOUSE IN SIERRA MADRE, CALIFORNIA
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Jurupa Valley, California (October 2020) – YESCO, the 100-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the refurbishment of the historic marquee at the Sierra Madre Playhouse in Sierra Madre, California.
YESCO upgraded all fluorescent lamps to light-emitting diode (LED), replaced all neon tubing, refaced the letters reading “Sierra Madre,” refaced the marquee track system with new faces and replaced all secondary wiring and neon transformers.
“What an amazing opportunity to be part of the refurbishment of this historic marquee,” said Jeff Young, senior vice president and chief marketing officer, YESCO. “It’s gratifying to know our work will be viewed by visitors for years to come.”
ABOUT SIERRA MADRE PLAYHOUSE
Sierra Madre Playhouse is located in the charming foothill village of Sierra Madre, California, just east of Pasadena and less than 20 miles from downtown Los Angeles. The historic venue evolved from a theatrical heritage stretching back to the days when the Sierra Madre was just a tiny village. Residents presented dramas and musicals as early as the 1880s in their homes, in the Town Hall, and in the Woman’s Club. In 1923, the structure presently housing the Sierra Madre Playhouse was built and was known as the “Wisteria Theater” (Sierra Madre is home to the largest wisteria vine in the world) until 1929, when it became the “Sierra Madre Theater.” Since then, the theater has served as the focal point for the city’s family entertainment options, whether as a movie house, an arcade or, most recently, a theater. In 1980, it changed its name to Sierra Madre Playhouse and, under current Artistic Director Christian Lebano, the venue has become a critically acclaimed presenter of American theater, recognized with Ovation Awards, NAACP Awards and foundation grants.
Celebrating its 100th anniversary, YESCO specializes in the manufacture of custom electric signs, sign maintenance, and out-of-home advertising. Additionally, the company has sign and lighting service franchises throughout North America and operates a sign financing business. Thomas Young founded the company in Ogden, Utah in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Shortly after with the advent of the neon tube YESCO grew rapidly and was soon manufacturing, installing and servicing signs in Utah, Nevada, Idaho and Wyoming. Headquartered in Salt Lake City, Utah, YESCO has locations throughout the United States and Canada. Experts at the company have designed, manufactured and installed some of the world’s most creative and iconic displays. From dazzling spectaculars on the Las Vegas Strip, to simple but elegant signage for corporate office buildings, YESCO creates award-winning displays for some of the most prestigious brands. Today, the second, third and fourth generations of the founder’s family continue the work of leading the company forward, maintaining the legacy of light that began 100 years ago. Follow on YouTube, Facebook, Instagram and Twitter. #YESCO100YEARS
Erika Pope/ Vanessa Thill
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