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Granada Theatre, The Dalles, Oregon.
(Photos courtesy of YESCO)
YESCO COMPLETES MARQUEE RETROFIT AT HISTORIC GRANADA THEATRE IN THE DALLES, OREGON
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SALT LAKE CITY (August 2025) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the completion of a major retrofit to the historic marquee at the Granada Theatre in The Dalles, Oregon. Originally built in 1929 as part of a national initiative by Universal Film Corporation to showcase “talkies,” early films offering synchronized sound, the Moorish revival theatre’s marquee now features cutting-edge technology while preserving its historic art deco-style charm.
The project involved the removal of two existing reader boards and the installation of two new single-faced, full-color electronic message center (EMC) measuring 4 feet tall by 15 feet wide. Engineered with a 6-millimeter pixel pitch for ultra-clear visuals, the 1,120-pound display was manufactured using technology from Watchfire.
Designed, fabricated and installed by YESCO, the marquee retrofit enables the Granada Theatre to better engage the community by promoting both theatre events and broader citywide happenings. Located in The Dalles’ downtown corridor, the Granada Theatre remains a cultural cornerstone and symbol of the city’s rich entertainment past.
“The updated marquee not only honors the Granada Theatre’s storied past but also strengthens its role as a vibrant hub for the community,” said Jeff Young, executive vice president, YESCO. “This project ensures that the theatre continues to shine as a beacon of culture and history for generations to come.”
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Founder Thomas Young started the company in Ogden, Utah, in 1920 with $300 borrowed from his father, and he initially specialized in offering wall-painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of Young’s family, YESCO creates, services and maintains award-winning displays for some of the world’s most prestigious brands. For more information, go to www.YESCO.com.
MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com,
erika@thevoxagency.com
(469) 226-4723, (702) 249-2977

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