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January 2, 2018

TIPS FOR PUBLIC RELATIONS LEADERS

Between having a Las Vegas public relations company, raising kids and just living life, my to-do list can get longer and longer if I don’t stay organized. For me, I literally have my schedule laid out in advance and more often than not, the day begins at 6 a.m. and doesn’t end until 10 p.m.

Ever since we began Vox Solid Communications in 2011, I’ve made more of an effort to read articles and studies regarding time management—including tips and tricks from public relations CEOs and fellow business owners.

Getting from point A to point B to point C is not always easy. Here are some of my tips for making it through the day.

Time Management Tips

1.) Eat the frog
This is my personal mantra. I take a look at my to-do list and I schedule the hardest things in the morning. Why? That is when I am most awake and once I get the hard projects out of the way, I can get through the rest of my to do list.

2.) Don’t check email in the morning
(Well at least that’s what all of the experts say.) That’s much easier said than done. The idea is if you do, you immediately let others needs and wants trump your carefully constructed to do list.

3.) Schedule drive time
No matter how many appointments and meetings you have, being on time is imperative. Budget ample time to make it from one place to the next and put it in the schedule. And while you’re at it…

4.) Schedule everything!
I schedule all of my meetings and the drive time, projects and appointments. I even schedule when to pick up the mail, shop for groceries and everything else in between.

5.) Leave one hour open at the end of the day
Make this the time when you make those calls and finish up outstanding projects for clients. These have to be easy things that take about 5 to 10 minutes and easily fall through the cracks during the day.