FOR IMMEDIATE RELEASE
Screen shots from Artisans On Fire’s New Video Ad for
THRIVE Cannabis Marketplace
THRIVE COMMISSIONS AD CAMPAIGN FOR DELIVERY SERVICE ILLUSTRATING EMOTIONAL IMPACT OF COVID-19
Click Here for Downloadable Video
LAS VEGAS (March 30, 2020) – In the last week, THRIVE Cannabis Marketplace, the largest independently owned cannabis retailer in Nevada, enacted a delivery-only business model to comply with new COVID-19 public health mandates and retained Las Vegas-based creative agency Artisans On Fire to create an ad campaign. While candidly acknowledging real people’s fears and anxieties, the one-minute video encourages the public to maintain social distancing, while assuring them they can still safely access cannabis during this difficult time.
“The COVID-19 crisis has hit our tourism and hospitality-driven community especially hard in terms of economic impact,” said Mitch Britten, chief executive officer, THRIVE. “Our delivery team members are being greeted with enormous gratitude from our customers, but also hearing concerns about layoffs and other anxieties so many are experiencing. This ad acknowledges the reality we all share right now, while letting our customers and patients know THRIVE is still there for them.”
How It Was Shot
Artisans On Fire produced the video remotely within 48 hours using pre-existing footage and new voiceover recordings captured in compliance with government-mandated social distancing practices. Shot using sanitized, podcast-quality microphones delivered to the homes of the agency’s furloughed and working-from-home staff, the audio features their authentic voices and sentiments. The ad concludes with the messages, “Do you part to keep safe, while we do ours to keep you happy,” and “Stay apart. THRIVE together.”
About Artisans On Fire
Artisans On Fire focuses primarily on “gray-market” businesses not yet legal worldwide, including cannabis, sportsbooks, casinos, online gaming and daily fantasy sports. As a result of the impact of COVID-19 on his clients and income, agency co-founders John Erminio and Dustin Iannotti have laid off 40 percent of their team.
“We’re incredibly proud of this ad, because it demonstrates the passion and dedication of a small agency for its client during a time of crisis,” said Iannotti. “The ad incorporates employees we were forced to lay off, but they volunteered to participate because they believe in the message. We’re all in this together.”
About THRIVE Delivery
Cannabis patients with a valid medical card and recreational consumers ages 21 and older now have 24-hour access to high-quality cannabis products with door-to-door delivery service across the Las Vegas valley, thanks to THRIVE Cannabis Marketplace. THRIVE delivers a full menu of products including vapes, flower, concentrates, edibles to private residences across the valley; delivery is not available to places without a specific physical address (e.g., park, parking lot or street corner).
Delivery orders may be placed online at www.THRIVENevada.com. THRIVE delivery requires a $75 minimum purchase with a $5 delivery fee; orders over $100 receive FREE delivery. All delivery customers must provide a valid ID proving they are at least 21 years old. Debit and cash payments are accepted at time of delivery. Cannabis patients and recreational customers can place their order for delivery here.
ABOUT THRIVE CANNABIS MARKETPLACE
The entire THRIVE Cannabis Marketplace team is focused on one thing—well grown, high-quality cannabis. Passionately dedicated to the well-being, safety and enjoyment of its customers, THRIVE cites education, choice and vitality as its guiding philosophical values. Staff helps customers learn the truth about cannabis and its beneficial properties so they are better equipped to choose which products will best serve their needs. THRIVE believes supporting bodies naturally represents the best way to THRIVE. Dedicated to the community, THRIVE and its affiliates have heavily donated to local organizations benefiting at-risk neighborhoods, veterans, patients suffering from AIDS and cancer, as well as organ donation organizations—initiatives chosen to improve Nevadans’ quality of life and support access to cannabis for individuals who need it most. THRIVE Cannabis Marketplace operates four locations: 1112 S. Commerce St., Las Vegas, Nevada 89102; 3500 W. Sahara Ave., Las Vegas, Nevada 89102; 2755 W. Cheyenne Ave. #103, North Las Vegas, Nevada 89032 and 7300 South Virginia Street, Reno, Nevada 89511. Due to Governor Sisolak’s recent directive to flatten the curve of COVID-19, None of THRIVE’s retail facilities are open to customer foot traffic. For more information about THRIVE, visit www.THRIVENevada.com or follow on Instagram @thrivedispensary.
The Vox Agency
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Community & Non-Profit, Newsroom