FOR IMMEDIATE RELEASE
POP VEGAS PARTNERS WITH SAILOR JERRY SPICED RUM FOR INTERACTIVE EXHIBIT INSIDE TATTOO’D AMERICA POP-UP ATTRACTION
LAS VEGAS (March 2019) – The Tattoo’d America Pop-up Attraction, opening April 11 at Pop Vegas at The LINQ Promenade at the heart of the Las Vegas Strip, announces its partnership with Sailor Jerry Spiced Rum. Tattoo’d America will feature onsite a Sailor Jerry museum-within-a-museum which will include a unique collection of famed tattoo artist Norman “Sailor Jerry” Collins’ original tattoo flash sheets and photography. In addition, visitors will be able participate in a Sailor Jerry Spiced Rum cocktail tasting experience.
Norman “Sailor Jerry” Collins, the Navy vet who became famous for his all-American inking of soldiers and sailors in World War II-era Honolulu, had an undeniable influence on the tattoo world. Among his achievements, he invented the color purple for ink and promoted the use of clean and sterile needles. Inspired by Collins’ dedication to his crafts, Sailor Jerry Spiced Rum exemplifies his spirit when crafting their rum.
“Norman ‘Sailor Jerry’ Collins is the godfather of the traditional tattoo and he lived his life unapologetically and outside the lines, and to be able to share that work with old school and new school tattoo fans is what Sailor Jerry is all about,” said Ashley Thomas, Sailor Jerry Spiced Rum brand ambassador.
Sailor Jerry Spiced Rum is blended and bottled in America. Just like Norman “Sailor Jerry” Collins, who spent his time both in the U.S. Navy and then tattooing sailors in his home of Honolulu, Sailor Jerry Spiced Rum is proud of its American roots.
ABOUT TATTOO’D AMERICA POP-UP ATTRACTION
Tattoo’d America Pop-Up Attraction, Pop Vegas’ first interactive pop-up experience, celebrates the artistic, provocative, expressive and—because Vegas!—SEXY appeal of the tattoo. In an immersive, dazzlingly visual “funhouse” atmosphere, Tattoo’d America encompasses more than a dozen interactive displays and 500 works of art. In addition to engaging in provocative and colorful photo opportunities, visitors to Tattoo’d America will have the opportunity to share the sentiments behind their own tattoos at the My Tattoo, My Story photo booth and touchscreen wall. Onsite services include live
tattooing in the Buzz Tattoo Studio, temporary ink and henna tattoos, body painting and hand marbling. For more information, visit http://tattoodamerica.com and follow on social media: @tattoodamerica.
ABOUT SAILOR JERRY SPICED RUM
Sailor Jerry Spiced Rum was created to honor Norman “Sailor Jerry” Collins, a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old school tattooing. Crafted in the traditional Navy way by William Grant & Sons, Sailor Jerry Spiced Rum is bold and smooth, with hints of caramel and vanilla. Just like the man who inspired it, this 92-proof rum speaks for itself and holds itself to the traditional values and standards of craftsmanship that Norman Collins espoused. Made in America from Caribbean Rum and blended with spices including ginger, cinnamon, clove and vanilla, Sailor Jerry Spiced Rum is an exceptionally smooth drink with an ABV of 46%. From the liquid itself to the packaging, every detail of Sailor Jerry Spiced Rum stays true to the vision of Norman “Sailor Jerry” Collins. For more information, visit www.sailorjerry.com or follow www.twitter.com/sailorjerry and www.facebook.com/SailorJerry.
ABOUT POP VEGAS
Pop Vegas at The LINQ Promenade hosts rotating pop-up experiences target 21-and-older audiences with funhouse-style, playful environments perfect for photographing and sharing on social media. Sexy, exciting and full of dazzling and colorful art installations, Pop Vegas experiences are themed around topics such as tattoos, wine, dating, fashion and more. Each experience will have a limited-run engagement before being replaced by something brand-new, giving visitors reasons to return again and again. For more information and to reserve tickets, visit popvegaslinq.com or follow on social media: @tattoodamerica.
Erika Pope/ Christina Cober
The Vox Agency
(702) 249-2977, (541) 778-2738
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