Ultra-Violet has been named the Pantone #COY2018 explaining that it’s “a reflection of what’s needed in our world today.” In a time of so much conflict, the color is a dramatically provocative and thoughtful shade of purple that communicates originality, ingenuity and visionary thinking that points us to the future.
The super-bright purple is complex because it combines two diametrically opposed colors – stability of blue and the energy of red – bringing them together creating a color associated with royalty, power, creativity and independence.
It’s undeniable that we at Vox Solid approve of the 2018 color choice as it mirrors the culture of our agency and mimics the reasoning behind why we chose it as well. We wanted a color that represented originality, a strong shade that is professional yet creative.
The psychology of color can be a subjective science, but there is no doubt that the mental and emotional effects of colors influence our lives every day. For more about the psychology of color, click here.