FOR IMMEDIATE RELEASE
L to R: Interior of Ojos Locos Cantina Y Casino; Ojos Locos’ “Chicas Bonitas.”
(Photos courtesy of Ojos Locos Sports Cantina Y Casino)
NOW OPEN: OJOS LOCOS SPORTS CANTINA Y CASINO IN NORTH LAS VEGAS
Property Distinguished as First-Ever Hotel-Casino Dedicated to Latino Community
Downloadable, High-Res Photos, Video Now Available Here
NORTH LAS VEGAS, NEVADA (February 2023) – Now officially open to the public is Ojos Locos Sports Cantina Y Casino and the newly rebranded Hotel Jefe. A collaboration between Las Vegas-based Fifth Street Gaming (FSG) and Dallas-based Ojos Locos Sports Cantina, the newly renovated gaming and entertainment destination represents the first U.S. hotel-casino dedicated to the Latino community. Replacing the Lucky Club Hotel & Casino at 3227 Civic Center Drive in North Las Vegas, the completely reimagined resort features Ojos Locos Sports Cantina as its dining, entertainment and nightlife centerpiece.
Ojos Locos Sports Cantina Y Casino encompasses a 10,000-square-foot casino, an expansive restaurant, an enormous video poker bar and Ojos Locos’ famous “chicas”—the venue’s cocktail servers and bartenders—bringing “fun and fiesta” to the atmosphere. In addition, the destination includes 200 new slot and gaming machines, the all-new JefeBet Rewards program, a brand-new sports book and 90 TV screens throughout the property.
At the adjacent Hotel Jefe, a Fifth Street Gaming property, all 90 rooms and suites are in the midst of a major renovation, with approximately 40 percent completed and the remainder scheduled to be finished by the conclusion of 2023.
Lastly, Ojos Locos Sports Cantina Y Casino, together with Fifth Street Gaming’s JefeBet Event Center will continue to offer a robust calendar of concerts featuring Latino artists, Mexican rodeos and food festivals.
“We are thrilled with the positive reception the new hotel-casino has already received and look forward to welcoming more valued guests to this exciting new gaming and entertainment destination catering to the Latino community,” said Seth Schorr, chief executive officer, Fifth Street Gaming.
“As the first-ever Ojos gaming experience in Las Vegas, we are delighted to see thousands of guests from the Latino community already flocking to the cantina and casino,” added Laura Caudillo, vice president of growth, Ojos Locos Sports Cantina. “This is just the beginning of the Ojos Locos dining, entertainment and nightlife excitement in Las Vegas.”
For more information about Ojos Locos Sports Cantina Y Casino and Hotel Jefe please visit HotelJefe.com.
ABOUT FIFTH STREET GAMING
Fifth Street Gaming (FSG) is a full-service hospitality and casino management company based in Las Vegas. Recognized as one of the gaming industry’s top local independent management companies, FSG delivers excellence in guest experience, leadership and profitability. With a diverse portfolio of thriving Las Vegas casinos and gaming taverns, innovative restaurants and bar concepts and a revolutionary new eSports platform, FSG remains grounded in its foundation of entrepreneurial spirit and integrity. The company has catered to the Latino market since 2006, most notably through the operations of the Lucky Club Hotel & Casino and Silver Nugget Casino. For more than 15 years, FSG has served the Latino community and produced hundreds of concerts with Mexican and Colombian artists, Mexican rodeos and food festivals.
ABOUT OJOS LOCOS SPORTS CANTINA
Ojos Locos was founded in 2010, opening its first location in Dallas, Texas. Built to cater to the Latino community, Ojos Locos offers comfortable laid-back sports cantina where guests can sit back and relax after a hard day’s work, watch their favorite team play, party with friends, dine with family and enjoy outgoing and friendly service by one of the cantina’s “Chicas Coquetas y Bonitas.”
¿Qué es Ojos Locos? Ojos Locos means Crazy Eyes in inglés. When guests enter, they see state-of-the-art, wall-to-wall HD TVs broadcasting deportes all day. Not the typical sports cantina, Ojos Locos offers delicious, made-from-scratch Mexican comida, ice-cold 29-degree-Fahrenheit cerveza and crazy drinks to keep patrons coming back for more. With 18 locations in three states across the country, Ojos Locos is growing rapidly.
Desiree Vontur/Erika Pope
The Vox Agency for Fifth Street Gaming
(702) 569-0616, (702) 249-2977
Vice President, Growth
Ojos Locos Sports Cantina
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