March 22, 2023



The Wall at AREA15.
(Photo Courtesy of AREA15)


Click Here for Downloadable High-Res Images

LAS VEGAS (March 2023) AREA15 announces MAROON 5’s LAS VEGAS FAN POP-UP EXPERIENCE will open at the entertainment district on Friday, March 24. The limited-run event, including two distinctive experiences, will open in support of the band’s Park MGM Residency at Dolby Live and will feature a collection of merch, vinyl, a Calirosa Tequila bar, never-before-seen performance footage and more. Details about each experience follow:

S.I.N. Shop at The Wall
The S.I.N. Shop pop-up experience, named after the band’s fan base referring to Strength In Numbers, is slated to take place inside The Wall, AREA15’s new immersive music and events venue. It will feature Maroon 5 music videos, early TV performances and appearances, featured footage from “Live At The Pyramids,” a full-length film playing on the large LED screen at the center of the space. While enjoying the visual experience, visitors can purchase limited print Maroon 5 merchandise, vinyl copies of all seven albums, the 2006 photobook “Midnight Miles” and vintage wash shirts from the “Songs About Jane” 2002 tour. Along with M5LV: The Residency ticket giveaways for attendees, the pop-up experience will also include the Friendly Unicorn clothing brand, PJ Morton, Phantom Planet merchandise items and more. The Wall will also feature a Calirosa Tequila bar, recreating Adam Levine’s home bar for fans. Here, guests can enjoy signature cocktails while watching Maroon 5 videos.

The S.I.N. Shop pop-up experience will be open daily from 12 to 8 p.m. from Friday, March 24 through Saturday, April 8 (except Tuesday, March 28). Entry to the S.I.N. Shop is free, but reservations are required and can be made here.

M5LV Portal to the Pyramids
In addition to the S.I.N. Shop pop-up experience in The Wall, guests are also invited inside AREA15’s 360-degree, projection-mapped Portal for a once-in-a-lifetime chance to watch the band’s live performance in front of the Great Pyramids of Giza. Guests will be transported to one of the Seven Wonders of the World.

The M5LV Portal to the Pyramids viewing inside the Portal will open on Tuesday, April 4 and will feature screenings of Maroon 5’s performance in front of the Great Pyramids of Giza. Tickets to the M5LV Portal to the Pyramids experience can be purchased here.  

“AREA15 is spearheading the evolution of entertainment in Las Vegas,” said Winston Fisher, chief executive officer, AREA15. “Now, the concert experience goes far beyond the show itself. Music fans can explore immersive pop-ups of their favorite bands and performers, adding a new level of entertainment and excitement to Las Vegas residencies.” 

For more information on AREA15, visit

GRAMMY® Award-winning multiplatinum powerhouse Maroon 5 are one of pop music’s most enduring artists and the 21st century’s biggest acts. To date, the universally renowned Los Angeles band have achieved multiple GRAMMY® Awards and become the most successful duo or group on the Billboard Hot 100 chart this century; with 32 records charted and 15 Top 10 singles. Maroon 5 holds a Top 40 record for the most #1 hits among pop duo or groups with 11 #1 entries and has earned twenty two Top 10 entries on the chart, including their most recent single “Beautiful Mistakes.” They are the only band to achieve these accolades. Maroon 5 reaches over 50 million monthly Spotify listeners, and at the end of their 2022 World Tour, they have played over 750 concerts in 30+ countries selling over 7,500,000 tickets worldwide, remaining “one of the world’s best-selling artists.”

AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Lost Spirits Distillery, Illuminarium, Dueling Axes, Five Iron Golf, The Beast by Todd English, Wink World: Portals Into the Infinite, Museum Fiasco, Virtualis VR, Emporium Arcade Bar and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Parks & Resorts’ new, year-round horror entertainment experience inspired by its popular Halloween Horror Nights.

AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK, “Most Innovative Venue in the USA” by Timeout, “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Best Place for Your Instagram Shot” as well as “Best Attraction” for two consecutive years by Las Vegas Weekly Readers’ Choice Best of Vegas Awards, “Best Arts Hub” by Vegas Magazine, claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences” and being included in Las Vegas Magazine’s Hall of Fame. 

Follow on Instagram, Facebook and Twitter: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. Click here for directions and here to download high-res images.

Desiree Vontur, Erika Pope
The Vox Agency,
(702) 569-0616, (702) 249-2977 

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