FOR IMMEDIATE RELEASE 

CALENDAR LISTING 

HOPE MEANS NEVADA, ANTHEM BLUE CROSS AND BLUE SHIELD ANNOUNCE APRIL 23 – 30 VIRTUAL EVENT SCHEDULE FOR #ASK5 TO SMASH STRESS SOCIAL MEDIA CAMPAIGN 

Final Week of Campaign Spotlights Mindful Media 

Click Here for Downloadable, High-Res Photos 

WHAT:
For the fourth and final week of its monthlong #Ask5 to Smash Stress social media campaign for National Stress Awareness Month, Hope Means Nevada (HMN), the community-based non-profit focused on mental wellness and eliminating youth suicide in the state, and campaign sponsor Anthem Blue Cross and Blue Shield will focus on mindful media. The campaign will be accessible on HMN’s Facebook, X and Instagram pages. 

#Ask5 to Smash Stress is a peer-to-peer social media campaign focusing on encouraging teens to connect with each other to raise awareness of resources that could improve mental health and even save lives. Throughout the month, this campaign will encourage teens to #Ask5 of their friends how they are doing and provide actionable techniques to foster mental wellness. Teens will be encouraged to log onto social media daily to learn about a variety of subjects.  

WEEK 4 SCHEDULE: MINDFUL MEDIA 

Tuesday, April 23: Teen Talk Tuesday compilation on the weekly topic of mindful social media. 

Wednesday, April 24: “De-influence” challenge with Jayna Hughes, member of pop group The Future X. 

Thursday, April 25: Infographic on mental health and social media use. 

Friday, April 26:  Kylee Ravenell will share a day-in-the-life video as a HMN Teen Committee member. 

Saturday, April 27:  Sydney Menante will share a day-in-the-life video as a HMN Teen Committee member. 

Sunday, April 28: Delina Aferom will share a day-in-the-life video as a HMN Teen Committee member. 

Monday, April 29: Weekly recap – five takeaways from the week. 

Tuesday, April 30: Thank you from Hope Means Nevada’s teen hope network. 

WHERE:
Facebook, X and Instagram @hopemeansnevada 

HASHTAGS:
#Ask5toSmashStress
#Ask5
#SuicidePrevention
#MentalWellness
#ItsOKtoNOTbeOK
#StressAwarenessMonth 

INTERVIEW OPPORTUNITIES: 
Media are invited to interview mental health professionals and subject matter experts from Hope Means Nevada, Anthem Blue Cross and Blue Shield and local organizations to learn more about this effort and other available resources so they can be shared with audiences to influence positive action and strengthen communities. To schedule a phone, Zoom or on-air interview, please contact Vanessa Thill at vanessa@thevoxagency.com. 

ABOUT ANTHEM BLUE CROSS AND BLUE SHIELD
Anthem Blue Cross and Blue Shield Nevada helps improve healthcare access and quality for more than 650,000 Nevadans by developing innovative care management programs and services. Anthem’s top priority is the health and well-being of its members and enabling access to comprehensive healthcare. Through health education and community outreach programs, members are empowered to choose and sustain a healthy lifestyle. Anthem Blue Cross and Blue Shield is the trade name of Community Care Health Plan of Nevada, Inc., an independent licensee of the Blue Cross and Blue Shield Association. Anthem is a registered trademark of Anthem Insurance Companies, Inc. To learn more, visit www.anthem.com. Also, follow us on Twitter at www.twitter.com/anthemBCBS_news or on Facebook at https://www.facebook.com/AnthemMedicaid/. 

ABOUT HOPE MEANS NEVADA
Hope Means Nevada’s (HMN) mission is to eliminate teen suicide and empower Nevada’s youth to live hopeful lives. As one of the most trusted and visible mental health resources in the state, HMN inspires a culture of empathy and advocacy around mental health. While raising awareness around Nevada’s high rates of mental health challenges, the organization strives to amplify hope and connect youth with desperately needed resources. Through collaborative, compassionate, inclusive and impactful efforts, the community-based initiative envisions a suicide-free Nevada. For more information about Hope Means Nevada, go to www.hopemeansnevada.org and follow along on Facebook, Twitter and Instagram. The new National Suicide Prevention Hotline number is now a three-digit dialing code 988. Those experiencing a mental health emergency can also text “Home” to 741741 to reach the National Crisis Text Line. 

MEDIA CONTACTS: 
Vanessa Thill/ Erika Pope
The Vox Agency 
vanessa@thevoxagency.com, erika@thevoxagency.com 
(469) 226-4723, (702) 249-2977 

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