FOR IMMEDIATE RELEASE
As U.S. Economy Reopens, Advertising Tech Startup Nirmy Offers Novel Way for Businesses to Be Discovered Instantly
Mobile app automatically surfaces individual, self-onboarded businesses in the form of animated “brand tiles” based on the user’s dynamic location
LAS VEGAS (April 2021) – Nirmy (pronounced “near me”), a new image-based business search and discovery app, introduces its GPS-driven advertising platform that generates effortless awareness of restaurants, retailers, professional service providers and any business with a brick-and-mortar location. To appear on the app, businesses sign up at business.nirmy.app and follow the simple steps from there. In addition, Nirmy is currently offered to small businesses at no cost.
Nirmy’s distinct, graphical interface sets it apart from incumbent search platforms. When users launch the app, it detects their location and immediately displays a grid of “brand tiles,” enticing images representing businesses near them based on distance. Scrolling through this grid of brand tiles allows users to discover businesses instantly, resulting in a potential impulse visit.
Statistics related to smartphone business searches follow:
When users tap on a Nirmy brand tile, it opens up to its expanded view, where they will see at a glance all the business details they need to know, plus more images and any promotions or deals currently offered. A tile’s expanded view features a swipe-able call-out window businesses can use for endless purposes, such as displaying product or branding images, sale event ads, grand opening announcements, POS-trackable coupons and interactive call-to-action graphics (e.g., “tap here to book an appointment: or “tap here to order for delivery”). Nirmy is well suited to businesses of all sizes and types, from locally owned establishments to major national chains.
“As businesses and consumers come out of hibernation, Nirmy offers a delightfully novel and cost-effective way for establishments to be discovered and visually entice more customers,” said Mick Riego, founder and CEO of Nirmy. “Entirely self-managed by the business, Nirmy balances the consumer’s desire to discover goods and services near them with the business’s goal of attracting new customers and engaging with existing ones in a dynamic way.”
There are three ways to find a business on Nirmy:
Other notable features that distinguish Nirmy from other business search platforms include:
Nirmy is an image-based, GPS-driven business search and discovery app. Its unique search interface is composed of brand tiles on an infinitely scrolling grid, and its most compelling value proposition is its ability to surface businesses to users effortlessly for instant discovery based on users’ current location. Nirmy is an easy-to-use marketing tool for small businesses, as well as regional and national retail, service and food chains. It provides an exciting and affordable new touchpoint for retail brands to add to their marketing mix. It’s free to download from the Apple App Store and Google Play Store. Visit nirmy.app for more information, including videos and screenshots of the app.
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For further information on Nirmy or if you would like to schedule an interview, please contact:
Desiree Webb / Erika Pope – The Vox Agency
firstname.lastname@example.org / email@example.com
(702) 569-0616 / (702) 249-2977