May 29, 2024

AREA15 Introduces “The Lab” Attractions and Gaming Hub, Origin Quest Scavenger Hunt


(Photos Courtesy of AREA15/Mike Kirschbaum)


New Attractions, Family-Friendly Ticket Packages Kick Off
Summer Travel Season

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LAS VEGAS (May 2024) – AREA15 announces “The Lab,” the brand-new interactive attractions and gaming hub housing an array of tech-driven games and experiences, including AREA15’s first-ever proprietary IP innovations. These enthralling additions cement the award-winning experiential entertainment district as a leader in the global attractions industry, while staying true to its promise of providing new forms of entertainment where guests can customize their own futuristic fun like nowhere else.

Leaving traditional theme parks in the past, AREA15 offers visitors of all ages the opportunity to design their own adventure, blending state-of-the-art technology with creative storytelling and an ever-changing roster of new offerings. The Lab’s array of virtual reality and augmented reality attractions provides a diverse range of experiences, ensuring there is something uniquely exciting for every guest, young and old.

The centerpiece of AREA15’s new experiences is its proprietary gaming adventure, Origin Quest, a pioneering, narrative-driven scavenger hunt inviting guests to unravel the enigmatic origin story of AREA15. As part of the Multiverse Maintenance crew, adventurers will team up with the quirky duo Newt and Ritchie to uncover secrets and solve intricate puzzles. Using their smartphones, guests navigate through six stations scattered throughout the district, each revealing a piece of the puzzle about Particle A15 – the force that makes this place so special – and piece together the story of how AREA15 came to be.

Other new state-of-the-art attractions located inside The Lab include:

  • AR Dodgeball – Guests can engage in a dynamic virtual dodgeball game, where augmented reality glasses bring digital obstacles and power-ups to life in an unparalleled athletic showdown.
  • Bot Breach – Another AREA15 IP innovation, Bot Breach tasks visitors with defending AREA15 in a virtual reality world from a seamlessly harmless robot, using blasters to halt its advance and transform its rage into a joyous dance-off.
  • Laser Maze – Guests demonstrate their agility and strategic prowess, maneuvering through a maze filled with lasers, where each movement could be the difference between success and setting off an alarm.

Additional AR/VR experiences within The Lab include:

  • Birdly A virtual reality attraction that mimics every aspect of the avian experience, giving the sensations of the wind beneath your wings and providing a bird’s-eye view of some of the richest landscapes in the digital world.
  • OZ Ride – This recently transformed experience offers guests a choice of adventures while seated in a sensory-enhancing chair that renders virtual worlds with breathtaking 3D effects.
  • Grand Prix Racing Sims – Racing enthusiasts can immerse themselves in a virtual Las Vegas circuit, experiencing the sensation of driving an F1 car through a meticulously simulated environment.

“AREA15 is not just redefining what an entertainment complex can be but also setting a new standard for what an amusement park should offer,” said Winston Fisher, chief executive officer, AREA15. “We’re expanding upon the brick-and-mortar, immersive and interactive attractions AREA15 has become known for into a new, personalized playground of the future—a distinctive, digitally augmented world where each visitor can design their own unique adventure. With Origin Quest and our array of immersive attractions in The Lab, we offer an environment where the extraordinary becomes the expected and every visit is an unparalleled adventure in storytelling and innovation.”

The Lab’s collection of interactive, tech-driven attractions is joined by Netflix’s Army of the Dead VR Experience, which debuted earlier this spring. Participants join forces with the Las Vengeance crew to navigate through a zombie-ridden Las Vegas, experiencing the thrill of a VR zombie-shooting adventure from the confines of a tactical taco truck. This experience is located on the AREA15 campus south of the main building.

Tickets to the new attractions inside The Lab can be purchased individually or as part of the AREA15 Experience Passes. For a limited time this summer, the Level 2 Experience Pass offers four passes for the price of two, retailing at an extraordinary value of just $200. These passes include admission to 14 different experiential attractions, plus special offers on other AREA15 offerings, and make an excellent way for families to explore and enjoy the entertainment district together. For more information or to purchase tickets, click here.

AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia Handroll, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, Virtualis VR and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Destinations & Experiences’ new, year-round horror entertainment experience Horror Unleashed.

AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK, “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout, “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Best Attraction” for three consecutive years as well as “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards, “Best Arts Hub” by Vegas Magazine, “Best Family Attraction” from the Southern Nevada Hotel Concierge Association, claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences,” and being included in Las Vegas Magazine’s Hall of Fame.

Follow on Instagram, Facebook and Twitter: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. Click here for directions and here to download high-res images.

Desiree Vontur, Erika Pope
The Vox Agency,
(702) 569-0616, (702) 249-2977

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