FOR IMMEDIATE RELEASE
L to R: Senior Sales Manager Jessica Briggs; Director of Event Sales Kelly K. Campbell Smolen; Associate Director of Sales Dustin Fangman; Sales Manager Veronica Peterson; Event Services Manager Brenda Gerard. (Photos Courtesy of AREA15)
AREA15 ANNOUNCES NEW CORPORATE EVENT SALES TEAM
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LAS VEGAS (July 2022) – AREA15 the immersive art and entertainment district located minutes from the Las Vegas Strip, announces its new corporate events sales team.
Emerging as Las Vegas’s most desirable destination for corporate events and private bashes of all kinds, AREA15 offers a reimagined world of festival-inspired art, ground-breaking technology and innovative design for new and unique experiences. Whether for a concert, food festival, corporate conference, wedding, theater performance, holiday party or private gathering, these distinctive spaces are infinitely customizable for any type and size of event. AREA15 is also available for full buyouts offering a turnkey venue for large-scale events, including access to all of the complex’s experiences and activations across 300,000 square feet of indoor and outdoor space.
The AREA15 Corporate Event Sales team will be responsible for selling all of AREA15’s unique event spaces and working with clients to bring to most unbelievable events to life.
Director of Event Sales Kelly K. Campbell Smolen
As AREA15’s director of event sales, Campbell Smolen leads the high-performing sales team at the art and entertainment district. From strategic planning to business initiatives and implementing a client-focused approach to sales, she drives and manages overall sales growth for special events. Prior to her current role, Campbell Smolen served as a vital member of Live Nation’s special events division based out of House of Blues Las Vegas. During her tenure, she became the top revenue producing senior sales manager across more than 150 Live Nation venues in the United States, generating more than $10.5 million in revenue. Outside of work, Campbell Smolen mentors students from the University of Nevada, Las Vegas. She is also a proud graduate of Pennsylvania State University.
Associate Director of Sales Dustin Fangman
Whether catering to high end clientele or producing large-scale events for Fortune 500 companies, Fangman is passionate about creating exceptional experiences. Understanding the value of establishing a great reputation in the market and creating valuable relationships, Fangman looks forward to developing new opportunities for AREA15 to grow and expand. Prior to his current role, he worked in food and beverage as well as in event management for Marriott in the Seattle and San Francisco markets. After moving to Las Vegas in 2016, Fangman gained valuable experience in luxury lounge, nightclub event sales, production and entertainment for Hakkasan Group as well as in corporate sales and entertainment for Topgolf. He proudly earned his degree in hospitality and business management from Washington State University.
Senior Sales Manager Jessica Briggs
Briggs brings more than 10 years of expertise in the hospitality industry to her new role as senior sales manager for AREA15. With valuable experience creating a wide range of events, Briggs is passionate about working with clients of all sizes. She began her career in the events industry at a golf course where she learned how to plan and execute social events. Throughout her career, Briggs also worked at the former Downtown Project under the Tony Hsieh umbrella where she managed and sold multiple venues. In addition she worked on the Las Vegas Strip at CHICA by Chef Lorena Garcia as well as in the esports world at the HyperX Arena Las Vegas at the Luxor Hotel & Casino. With her well-rounded and diverse background, Briggs looks forward to planning and executing events of all kinds at AREA15.
Sales Manager Veronica Peterson
As sales manager for AREA15, Peterson brings extensive experience in the hospitality, travel and events industries to her new role. She believes in not only building strategic partnerships but also creating friendships and meaningful relationships in her role. Bringing more than 15 years of experience to her position, Peterson is thrilled to create one-of-a-kind, memorable events at AREA15.
Event Services Manager Brenda Gerard
As a driven, innovative and enthusiastic hospitality and events management professional, Gerard is thrilled to manage large-scale budgets, deliver high-end events and develop strategic partnerships at AREA15. With a passion for connecting with people, Gerard has developed a strong rapport within the Las Vegas events industry community. In addition, she is also a Certified Meeting Professional (CMP) and has been an active member of the National Association for Catering and Events (NACE) for more than 17 years. Gerard is also the current treasurer for the NACE Las Vegas chapter’s executive board of directors.
ABOUT AREA15 LAS VEGAS
AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including Meow Wolf’s Omega Mart, Lost Spirits Distillery, Illuminarium, Dueling Axes, Five Iron Golf, The Beast by Todd English, Wink World: Portals Into the Infinite, Museum Fiasco, Virtualis VR, Emporium Arcade Bar and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages.
AREA15 has received numerous accolades, including being named “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Best Place for Your Instagram Shot” as well as “Best Attraction” for two consecutive years by Las Vegas Weekly Readers’ Choice Best of Vegas Awards, “Best Arts Hub” by Vegas Magazine, claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences” and being included in Las Vegas Magazine’s Hall of Fame.
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