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L to R: Circuit Bloom Zero-Proof Designated Driver Cocktail; Mule in the Paddock Zero-Proof Designated Driver Cocktail.  

(Photos Courtesy of F1® Arcade)   

F1® ARCADE LAS VEGAS INVITES GUESTS TO ENJOY “DESIGNATED DRIVERS” ZERO-PROOF COCKTAILS DURING DRY JANUARY  

Mixologist-Crafted Alcohol-Free Cocktails Created by Netflix “Drink Masters” Winner LP O’Brien Proves Vegas Nightlife Can Be Lively Without Alcohol  

Click Here for Downloadable, High-Res Photos 

LAS VEGAS (January 2026) – F1® Arcade Las Vegas, the newly opened 21,000-square-foot entertainment and hospitality destination combining the thrill of Formula 1® with world-class food and beverages, invites guests to experience Dry January in a bold new way with its “Designated Drivers” zero-proof cocktail program. Ideal for Dry January participants, sober-curious visitors and anyone choosing to skip alcohol without sacrificing a thrilling night out, the collection delivers elevated flavor, striking presentation and an unforgettable social experience on the Strip. 

Dry January at F1® Arcade centers on connection, excitement and immersive energy. Guests can take on 87 full-motion racing simulators while fueling up with a bold, chef-driven menu designed for high-adrenaline excitement. Between laps, visitors can dig into craveable favorites like wagyu beef sliders topped with smoked aged cheddar and horseradish or a dramatic Grandstand Seafood Tower piled high with lobster, prawns, king crab and oysters. For those ready to go full throttle, the 40-ounce fire-grilled Angus tomahawk delivers a show-stopping centerpiece, perfectly paired with F1® Arcade’s mixologist-crafted zero-proof selections—all within a lively, social atmosphere built for competition, connection and celebration. It also makes F1® Arcade an exceptional option for group outings and social celebrations throughout the month.  

Created by LP O’Brien, winner of Netflix’s “Drink Masters,” the “Designated Drivers” lineup features thoughtfully crafted beverages engineered with the same creativity and complexity as premium cocktails—just without the alcohol.  

Available now, “Designated Drivers” include: 

• Mule in the Paddock – Almave Mule Spiced Ginger, lime, soda ($18 per glass or $65 for a pitcher serving four) 

• Circuit Bloom – Pentire Seaward Spritz Mallorca Melon Cordial, elderflower, lemon, saline ($18 per glass or $70 for a pitcher serving four) 

• Cool Down Lap – Pentire Adrift Negroni Coastal Spritz, Roots Divino Rosso, Mallorca Melon ($18 per glass) 

• Phantom Overtake – Pentire Seaward Paloma Cucumber Cordial, grapefruit, dill air ($18 per glass) 

• Crodino – Sparkling apéritif ($18 per glass) 

• Perfect Line – Pentire Seaward Coastal Spritz, tart cherry, Red Bull, tonic ($18 per glass) 

“Our designated driver program is built around inclusivity and versatility. We believe everyone deserves a drink that feels just as exciting, which is why we’ve crafted bold, flavorful serves inspired by culture, nostalgia, and the F1® story,” said O’Brien. “Whether guests are choosing not to drink or simply taking a break, these beverages invite them to fully engage with the immersive environment and elevated drink experience that F1® Arcade delivers.”

The “Designated Drivers” program is available year-round for those who choose to maintain an alcohol-free lifestyle or simply want remarkable choices beyond traditional cocktails. For more information on F1® Arcade Las Vegas, click here. Follow @f1arcadeusa on Instagram and TikTok for all F1® Arcade news and updates. 

ABOUT F1® ARCADE  
F1® Arcade is the world’s first F1® experiential hospitality brand that launched its first venue in London in December 2022, followed by its first U.S. location in Boston Seaport in April 2024. F1® Arcade brings all the excitement, glamor and thrill of Formula 1® driving to the masses. It features full-motion racing simulators, reaction games, huge viewing screens and best-in-class food and cocktails, with an electric atmosphere. This is social gaming like you have never seen before. An in-house tech team worked in collaboration with Formula 1® and Studio 397, a subsidiary of Motorsport Games, to create a new gaming experience leveraging Studio 397’s racing simulation platform rFactor 2. F1® Arcade is the first and only officially licensed social gaming F1® experience specifically designed for the mass market, supported by Formula 1®. F1 Arcade plans to open 30 locations globally across the next five years, with a site confirmed to open in Atlanta this February as well as new venues now open in Las Vegas, Denver and Philadelphia. 

ABOUT RACEWAY TRADING
F1® Arcade is a leading experiential hospitality brand trading through the Raceway Global group of companies. The group has an exclusive license from Formula 1 to bring F1® Arcade to market. F1® Arcade is led by Founder and CEO Adam Breeden with a total workforce population of over 600 operating out of the UK and US. 

 

About The Forum Shops at Caesars Palace
The Forum Shops at Caesars Palace is the original themed shopping destination on the Las Vegas Strip. Known for its iconic sky ceilings, lush fountains, and unique Roman architecture, the center is home to more than 160 stores, including 50 luxury boutiques—the most under one roof in Las Vegas. The Forum Shops welcomes visitors from around the world daily and offers unparalleled shopping and dining experiences.  For media inquiries related to the center, please contact simonpr@kirvindoak.com. 

MEDIA CONTACTS:
Desiree Vontur, Erika Pope
The Vox Agency
desiree@thevoxagency.com, erika@thevoxagency.com
(702) 569-0616, (702) 249-2977 

  

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