FOR IMMEDIATE RELEASE
PHOTO RECAP
Exterior Signage for El Cortez Hotel & Casino.
(Photos courtesy of YESCO)
PHOTOS AVAILABLE: YESCO FABRICATES, INSTALLS NEW SIGNAGE FOR HISTORIC
EL CORTEZ HOTEL & CASINO IN LAS VEGAS
Click Here for Downloadable, High-Res Photo
WHAT:
YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces it has fabricated and installed new signage for the iconic El Cortez Hotel & Casino in Downtown Las Vegas. The historic property, which first opened its doors in 1941, was purchased in 2008 by Kenny Epstein and underwent significant enhancements with new signage and entry canopies designed to preserve its vintage charm while introducing modern elements.
Contracted by property owner IKE Gaming, Inc., YESCO created a striking new entry canopy on the north side of the property. The project, based on a concept design by JIVE Architecture, features animated lamped raceways and exposed neon channel letters, measuring a total length of 60 feet with a height of 12 feet. The canopy is designed to evoke the nostalgic aesthetic of the property while adding a dynamic, eye-catching element to the entrance.
YESCO also fabricated and installed several new elements on the exterior of the El Cortez along Fremont Street. These included entry canopies, a corner wrap sign, a garage static cabinet and decorative garage mesh. This exterior renovation was based on a concept design by JIVE and contracted directly with Ike Gaming, Inc. Lastly, YESCO also provided interior directional signage to further enhance the guest experience within the hotel-casino.
YESCO Las Vegas vice president Mitch Olorenshaw played a pivotal role in maintaining and updating the signage at El Cortez, fostering a longstanding and positive partnership with the property. YESCO is also proud to highlight its collaboration with McCarthy Construction and the direct involvement of YESCO’s creative director Mark Oatis and designer Stephen Shortell, who worked closely with YESCO Account Executive, Scott Hill and JIVE architects to bring these latest enhancements to life.
“Working on the El Cortez project was an incredible opportunity to honor Las Vegas’s rich history while showcasing YESCO’s craftsmanship and innovation,” said Scott Hill, account executive, YESCO. “Our team took great pride in blending vintage-inspired design with modern fabrication techniques to help preserve the property’s legacy and enhance its visual presence on Fremont Street.”
FUN FACTS:
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Founder Thomas Young started the company in Ogden, Utah, in 1920 with $300 borrowed from his father, and he initially specialized in offering wall-painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of Young’s family, YESCO creates, services and maintains award-winning displays for some of the world’s most prestigious brands. For more information, go to www.YESCO.com.
MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977
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Posted By
Vox Interns
Categories
Community & Non-Profit, Newsroom