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FOR IMMEDIATE RELEASE

VEGAS WEDDING DRESS OF THE YEAR CONTEST OPEN

OCT. 1, 2025, THROUGH JAN. 15, 2026

LAS VEGAS (September 30, 2025) – The Wedding Capital of the World™, Clark County Clerk Lynn Goya and the Vegas Wedding Chamber announce the 2025 Vegas Wedding Dress of the Year contest, an exciting opportunity to identify one outstanding dress or gown and the extraordinary Las Vegas wedding story associated with it. The winning dress will be seen by travelers from around the world at the Wedding Capital of the World’s display beginning February 2026 inside Harry Reid International Airport, where it will illustrate Las Vegas’ reigning status as the world’s most desirable destination wedding location. Contest entries are open beginning Oct. 1, 2025, through Jan. 15, 2026.

“The wedding dress is arguably the most indelible image associated with marriage, and we’re searching for one iconic dress from a 2025 Vegas wedding,” said Lynn Marie Goya, Clark County Clerk. “We can’t wait to see the beautiful, whimsical or fun outfits brides have put together in 2025 as they celebrate their love and commitment here in the Wedding Capital of the World.”

To qualify for the contest, entries must be brides in dresses worn during a wedding in Clark County, Nevada, during the 2025 calendar year. Anyone is able to nominate a dress for 2025 Vegas Wedding Dress of the Year. The dress must be available for display during the 2026 calendar year.

How to submit:

1. Post a photo of the bride in her dress on Instagram. Participants must ensure their Instagram account is set to public in order for their entry to be visible.
2. Submission must be posted by 11:59 p.m. Pacific Daylight Time on Thursday, Jan. 15, 2026.
3. Tag and follow @vegasweddingcapital and @lvweddingchamber.
4.  The post caption should include the following information:
   1. Date of the wedding.
   2. Location of where the photo was taken.
   3. Up to 280 words describing the wedding story.
   4. The hashtag #2025VegasWeddingDress and #2025VegasBride.
5. The winner must be willing to:
   1. Send the dress, or replica, for display as the 2025 Vegas Wedding Dress of the Year at the ongoing display site alongside the associated wedding story and photo.

The selection committee, comprising members of the Wedding Capital of the World and the Vegas Wedding Chamber, will choose the winning dress. The winner will be contacted by Thursday, Jan. 22, 2026. The selected dress must be delivered to the Office of the County Clerk, Government Center located at 500 S Grand Central Pkwy., Las Vegas, NV 89106 by Monday, Feb. 2, 2026.

For more information and to participate in this prestigious contest, click here.

ABOUT THE OFFICE OF THE CLARK COUNTY CLERK, NEVADA
The Office of the Clark County Clerk, Nevada, overseen by the Honorable Lynn Marie Goya, issues more than 75,000 marriage licenses per year, making it the wedding location with the highest marriage rate in the world. According to the Center for Disease Control’s annual Marriage Rate by State, Nevada has 24.6 marriage per 1,000 population. The U.S. marriage rate is 6.1 per thousand; Hawaii’s rate is 12.5 per thousand with Utah at 11.2 per thousand. Internationally, marriage rates for countries typically range from 5 to 10 per thousand population. Las Vegas was originally recognized with its iconic title as the “Wedding Capital of the World” on Sept. 23, 1953, when the London Daily Herald used it in an article highlighting the city’s popularity for destination weddings. Clark County Clerk Lynn Marie Goya and the Office of the Clark County Clerk have won numerous local, national and international awards in recognition of her commitment to good government including awards for innovation, saving tax dollars, environmental stewardship, constituent outreach, efficiency and the transformation of the “Vegas wedding” brand from The Hangover to one of fun, stress-free excitement. The office is also responsible for numerous other government services including passport acceptance; lobbyist registration; fictitious firm name certificates; and maintaining the permanent records for the Clark County Commissioners. For more information on the Office of the Clark County Clerk, visit clarkcountynv.gov/clerk/about.

 ABOUT THE VEGAS WEDDING CHAMBER
As the only 501(c)(6) Chamber of Commerce in the world solely dedicated to the Wedding Industry, the Vegas Wedding Chamber stands as a beacon in the wedding industry, promoting the growth and success of Las Vegas as the world’s leading wedding destination.

ABOUT THE WEDDING CAPITAL OF THE WORLD™
With more than five million weddings and counting and more weddings per 1,000 people than any other place on the globe, Las Vegas remains the undisputed Wedding Capital of the World™.  For over a century, a “Vegas wedding” has captured public imagination as the ultimate stress-free, fun, glamorous and romantic wedding, whether it is a spur-of-the-moment occasion or an elaborately planned extravaganza. Offering weddings for every budget—including elopements at iconic Las Vegas chapels, elaborate nuptial celebrations at the Strip’s most elegant resorts and everything in between—the destination delivers dream weddings of every description for every budget. For more information about the Wedding Capital of the World™ or the Office of the Clark County Clerk, Nevada, visit weddings.vegas.

MEDIA CONTACTS
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The Vox Agency
desiree@thevoxagency.com, erika@thevoxagency.com  
(702) 569-0616, (702) 249-2977

 

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