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Renderings of Vegas Strip Tower Network on Las Vegas Boulevard.
(Renderings Courtesy of Spotlight Outdoor Ads)

Spotlight Outdoor Ads Announces Student Art Showcase On Upcoming Vegas Strip Tower Network

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LAS VEGAS (September 2025) – Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, announces it will highlight the creativity of local students with a distinctive art showcase on the new Vegas Strip Tower Network, slated to debut later this month on the world-famous Las Vegas Boulevard.

Students from K.O. Knudson Academy of the Arts, Desert Pines High School and Advanced Technologies Academy (A-TECH) have been invited to submit original artwork, with the option to follow themes such as surreal/dreamlike, Vegas-inspired, unexpected transformations or abstract patterns. Spotlight Outdoor Ads will select 20 winning pieces to display on the network’s digital displays for a limited time, with each student artist receiving $100 in recognition of their achievement. Submissions are due by Wednesday, Sept. 17, and artwork is expected to begin appearing as soon as Monday, Sept. 22.

The Vegas Strip Tower Network will ultimately encompass 13 towers, each equipped with 12-foot-wide by 27-foot-tall LED displays. Unlike traditional signage elevated far above street level, these displays are positioned at eye level on pedestrian bridges, creating a dynamic new canvas for both advertisers and community messages. Each tower is expected to receive at least 1 million impressions per week.

The first phase of the Vegas Strip Tower Network launches with three tower displays on pedestrian bridges located at The Cromwell (soon-to-be The Vanderpump Hotel) on Monday, Sept. 15, Caesars Palace on Monday, Sept. 22 and Showcase Mall on Wednesday, Oct. 1. Additional towers will be rolled out in phases through late 2025 and 2026. With additional details forthcoming, the network could eventually expand and include up to 20 towers.

“Las Vegas has always been a city that celebrates creativity, and we’re proud to give young artists a stage unlike any other,” said Jeremie Watkins, president and CEO, Spotlight Outdoor Ads. “Imagine being a student and seeing your artwork displayed larger than life on the Las Vegas Strip, where millions of people walk by every week. That’s a memory that will last a lifetime.”

For more information on Spotlight Outdoor Ads or the Vegas Strip Tower Network, visit spotlightoutdoorads.com.

ABOUT SPOTLIGHT OUTDOOR ADS
Spotlight Outdoor Ads is a market leader in premium out-of-home (OOH) advertising on the Las Vegas Strip, delivering high-profile placements for some of the world’s most recognizable brands. With exclusive sales rights to 28 marquee billboard screens on landmark resort properties along one of the most famous stretches of road in the world, Spotlight offers unmatched visibility in the destination’s most photographed and heavily visited locations. The company’s wider portfolio also includes the only large-format sidewalk-level tower displays at major Strip intersections, which are now undergoing a transformation into the largest network of connected and programmatic digital boards located directly on Las Vegas Boulevard. From iconic hotel marquees to strategic street-level touchpoints, Spotlight Outdoor connects brands with more than 40 million leisure tourists and business travelers each year at the moments when they are most receptive. For more information, visit spotlightoutdoorads.com. 

MEDIA CONTACTS
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977

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