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FOR IMMEDIATE RELEASE

SAHARA LAS VEGAS ENTERS EXCLUSIVE NON-ALCOHOLIC BEVERAGE PARTNERSHIP WITH REYES COCA-COLA BOTTLING

LAS VEGAS (February 2026) –SAHARA Las Vegas has entered into an exclusive non-alcoholic beverage partnership with Reyes Coca-Cola Bottling (RCCB), naming the company its official non-alcoholic beverage provider. SAHARA will integrate best-in-class Coca-Cola® brands with each of  its best-in-class food and beverage partnerships, including Balla Italian Soul by James Beard Award-winning Chef Shawn McClain, Channing Tatum’s MAGIC MIKE LIVE, Chickie’s & Pete’s Crabhouse and Sports Bar, Starbucks and—arriving this spring—Maroon by Chef Kwame Onwuachi.  

Guests at SAHARA Las Vegas will enjoy a comprehensive portfolio of Coca-Cola soft drink brands, including Coca-Cola®, Coca-Cola Zero Sugar®, Diet Coke®, Sprite®, Mr. Pibb®, Seagram’s® and more. In addition, the partnership brings an expansive lineup of still and functional beverages to the resorts, including smartwater®, Dasani®, POWERADE®, vitaminwater®, BODYARMOR®, Monster Energy®, Minute Maid® Juice, Gold Peak® Tea and additional Coca-Cola brands. 

“The agreement reflects SAHARA Las Vegas’ continued focus on delivering high-quality, guest-forward amenities while meeting our customers’ evolving preferences across every dining, gaming and entertainment experience,” said Paul Hobson, General Manager, SAHARA Las Vegas.

David Carey, Los Angeles and Nevada Market Unit President at RCCB, added, “SAHARA Las Vegas is a legendary landmark on the Las Vegas Strip, and we’re pleased guests can now enjoy an ice-cold Coca-Cola product, whether in a SAHARA restaurant, while attending an event or while gaming on the casino floor.” 

ABOUT SAHARA LAS VEGAS
SAHARA Las Vegas is an all-encompassing resort and casino with 1,613 guest rooms and suites in three distinctive towers, more than 80,000 square feet of flexible meeting space, The Pool and a collection of acclaimed restaurants, bars and entertainment venues. The 60,000-square-foot casino features elegant designs and a newly expanded slot floor with approximately 30 of the latest slot machines from the world’s top gaming content creators, bringing the total to more than 650 machines. The casino features more than 30 classic table games, the Infinity High Limit Lounge and a sports book operated by global gaming leader William Hill. An impressive selection of culinary and cocktail offerings includes Maroon, a Caribbean Steakhouse by James Beard Award-winning chef Kwame Onwuachi (arriving spring 2026); Balla Italian Soul by James Beard Award-winning chef Shawn McClain; famed Philadelphia sports bar Chickie’s & Pete’s; The Noodle Den; CASBAR Lounge; Uno Más; Prendi; The Tangier; and Zeffer’s Café. SAHARA Las Vegas is also proud to serve as home to MAGIC MIKE LIVE Las Vegas presented by Channing Tatum. SAHARA Las Vegas players can also enjoy the perks of an Infinity Rewards membership, a joint loyalty program between SAHARA and its sister property Grand Sierra Resort and Casino Reno, which gives players the opportunity to earn and redeem rewards across both destinations. SAHARA Las Vegas is a minority-owned business certified by the Western Regional Minority Supplier Development Council. For more information, please visit saharalasvegas.com and stay connected on Instagram, Facebook and X.

ABOUT REYES COCA-COLA BOTTLING
Reyes Coca-Cola Bottling (RCCB) is a bottler and distributor of Coca-Cola and Monster brands, and operates across 10 states: California, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nevada, Tennessee, and Wisconsin. Reyes Coca-Cola Bottling manufactures and delivers a variety of beverage products to restaurants, sports venues, businesses, health care facilities, schools, convenience stores, and supermarkets. As a local bottler, Reyes Coca-Cola Bottling proudly supports the communities in which it operates. For more information about RCCB, visit https://reyescocacola.com/. 

MEDIA CONTACTS
Desiree Vontur/Erika Pope
The Vox Agency
desiree@thevoxagency.com, erika@thevoxagency.com  
(702) 569-0616, (702) 249-2977

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