Hope Means Nevada, Las Vegas Raiders Team Up for NFL’S My Cause My Cleats Program
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(Photo Courtesy of Matt Aguirre / Michael Clemens / Las Vegas Raiders Photography)
HOPE MEANS NEVADA, LAS VEGAS RAIDERS TEAM UP FOR NFL’S MY CAUSE MY CLEATS PROGRAM
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LAS VEGAS (November 2025) – Hope Means Nevada (HMN), the community-based non-profit focused on supporting youth mental health, eliminating youth suicide in the state and empowering Nevada’s youth to live hopeful lives, announces its collaboration with the Las Vegas Raiders as part of the NFL’s annual My Cause My Cleats campaign. Through this initiative, players across the league showcase custom-designed cleats representing causes close to their hearts.
This season, Las Vegas Raiders offensive guard Caleb Rogers selected Hope Means Nevada to help raise awareness of the youth mental health crisis affecting the state. Rogers’ custom cleats, featuring the HMN logo and messaging, will make their debut during Unboxing Week starting Monday, Nov. 17, drawing national attention to the urgent issue of youth suicide prevention.
Nevada ranks 51st out of 51 states and jurisdictions in Mental Health America’s 2025 State of Mental Health in America report, reflecting the highest prevalence of youth mental health challenges and the lowest access to care nationwide. According to the report, more than 22.6% of adolescents in Nevada experienced a major depressive episode in the past year. Nearly 14.2% reported serious thoughts of suicide and almost 38% did not receive a preventive doctor’s visit within a year, missing key opportunities to identify and address mental health concerns early.
“Caleb Rogers’ choice to represent Hope Means Nevada through the My Cause My Cleats campaign is a powerful reminder that mental health matters and that no teen should struggle alone,” said Janna Velasco, executive director, Hope Means Nevada. “His support helps us amplify the message of hope to young people across the state and encourages conversations that can truly save lives.”
“The Raiders are committed to uplifting the youth in our community, and we believe every young person deserves access to support and a chance to thrive,” Ebere Arum, senior director of community relations, Las Vegas Raiders. “By choosing Hope Means Nevada through the NFL’s My Cause My Cleats initiative, Caleb Rogers and several teammates are helping bring needed awareness and resources to a critical issue. We are proud to collaborate with an organization making such a meaningful difference for Nevada’s youth.”
ABOUT HOPE MEANS NEVADA
Hope Means Nevada’s (HMN) mission is to eliminate teen suicide and empower Nevada’s youth to live hopeful lives. As one of the most trusted and visible mental health resources in the state, HMN inspires a culture of empathy and advocacy around mental health. While raising awareness around Nevada’s high rates of mental health challenges, the organization strives to amplify hope and connect youth with desperately needed resources. Through collaborative, compassionate, inclusive and impactful efforts, the community-based initiative envisions a suicide-free Nevada. For more information about Hope Means Nevada, go to www.hopemeansnevada.org and follow along on Instagram, Facebook and X. The new National Suicide Prevention Hotline number is now three-digit dialing code 988. Those experiencing a mental health emergency can also text “Home” to 741741 to reach the National Crisis Text Line.
MEDIA CONTACTS:
Vanessa Thill/ Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977
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