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Neon Museum's 'Brilliant!' Experience PR Campaign | Vox

Winner of 2018 Public Relations Society of America Pinnacle Award

The Project

The Neon Museum “re-electrified” more than 40 broken neon signs from yesteryear without using a single plug. The award-winning museum launched, “Brilliant!,” an audiovisual immersion presentation using projection mapping technology to reanimate iconic vintage signs housed in a previously underutilized space. The show would become the first to use projection mapping to arrive at a shared augmented reality experience. With a carefully curated soundtrack paying homage to Las Vegas’ history, this new show is now a must-see.

The Results

By securing a first look for the Associated Press, which applied their online, print, photography and video resources to the story, Vox created a grand opening press campaign that generated major national broadcast, print and online stories. With the recent publicity boon, daily attendance has increased by 20 percent.

  • “Busted Neon Signs Gain New Life in Sound-and-Light Show at Las Vegas’ Neon Museum” – Los Angeles Times
  • “The Neon Museum’s ‘Brilliant!’ Makes Classic Signs Shine Again” – Las Vegas Weekly
  • “Neon Museum Show Shines New Light on Some Beloved Landmarks” – Travel Weekly