AREA15 in Las Vegas
(Photo Courtesy of Peter Ruprecht/AREA15)
AREA15 CELEBRATES FIRST YEAR, LOOKS TOWARD EXPANSION IN 2022
LAS VEGAS (December 2021) – Las Vegas’ newest immersive art, events and entertainment district, AREA15, celebrates its first anniversary as the leader in the immersive art and entertainment arena—both in Las Vegas and beyond. In its first full year of operations, AREA15 welcomed close to 2 million visitors and added 10 new experiences, with even more announced and scheduled to open in the coming months.
After three years of planning, AREA15 was determined to develop the world’s first purpose-built experiential art and entertainment complex despite a global pandemic. Complying with health and safety guidelines, reducing capacity to a mere 25 percent, creating more than 1000 new jobs and completely pivoting their grand opening strategy, AREA15 successfully opened its doors in September 2020 and has remained a leader in the immersive entertainment industry ever since.
“Opening amid a pandemic made transforming venues and experiences into pop-up outdoor restaurants and hosting socially-distanced events with reduced capacities a new normal and locals flocked, eager to escape their self-quarantines,” says Winston Fisher, CEO, AREA15. “We are so pleased with the reception AREA15 received in Las Vegas, and we look forward to announcing locations in other markets soon.”
Since its September 2020 debut, AREA15 has opened nearly 20 immersive experiences of all shapes and sizes, hosted celebrity birthday and bachelorette parties and introduced two world-famous immersive art exhibitions— “Van Gogh: The Immersive Experience,” and “Klimt: The Immersive Experience.” AREA15 saw the opening of Meow Wolf’s Omega Mart, launched the original production “Rated Red – a Burlesque-esque Experience,” and hosted iconic music festivals such as the iHeartRadio Music Festival Daytime Stage, Sin City Hearts presented by Desert Hearts and more than 20 DJ shows throughout the summer of 2020. The complex’s malleability helped developers think quickly and effectively and, in the end, create a destination that proved as highly anticipated and desirable as they could have ever imagined.
In the last year, AREA15 reached the following milestones:
Experiences which opened in September 2020 include:
Experiences which have opened since September 2020 include:
More experiences have been announced for the Las Vegas location with openings scheduled for Winter 2022:
AREA15, located minutes from the Las Vegas Strip, is the world’s first purpose-built experiential entertainment district offering live events, immersive activations, monumental art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. With a growing collection of dynamic destinations including Dueling Axes, Emporium Arcade Bar, Lost Spirits Distillery, Oddwood Bar, “Wink World: Portals Into The Infinite,” Museum Fiasco, Rocket Fizz, Five Iron Golf, The Beast by Todd English, OZ Experience and anchor experience, Meow Wolf’s Omega Mart, AREA15 is an ever-changing art, retail and entertainment district attracting locals and tourists of all ages.
AREA15 has received numerous accolades, including being named “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Reader’s Choice—Best Attraction” by Las Vegas Weekly, “Best Arts Hub” by Vegas Magazine, and claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences.”
AREA15 represents a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios, both of New York.
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