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 YESCO COMPLETES REFURBISHMENT OF ICONIC ROSE BOWL STADIUM
SIGNAGE IN PASADENA, CALIFORNIA 

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SALT LAKE CITY (September 2025) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces it successfully completed the refurbishment of the iconic signage at the historic Rose Bowl Stadium in Pasadena, California. The project, part of the stadium’s Lasting Legacy Campaign, included restoring the signature building signage to its original brilliance while integrating modern programmable LED technology to ensure its legacy endures for future generations. 

As part of this comprehensive restoration, YESCO meticulously gathered exact field patterns of the “Rose Bowl” letters and the signature “Rose” to facilitate precise LED production. The project involved removing and responsibly disposing of outdated LED materials, followed by detailed refurbishment of the existing metal components. This included a light scuff and paint preparation before repainting the “Rose Bowl” letters in their original green color and the “Rose” emblem in its vibrant, authentic hues. Additionally, YESCO repainted the exterior metal components of both the letters and the emblem to ensure a cohesive and refreshed appearance. 

A notable highlight of the project was the installation of a new, state-of-the-art programmable RGB exposed LED technology. This modern upgrade allows for independent operation of each letter and the “Rose” emblem, enabling dynamic and customizable light shows to celebrate the stadium’s legacy. The result is a stunning visual centerpiece that preserves the iconic charm of the Rose Bowl Stadium signage while offering contemporary functionality to enhance its appeal. 

“The Rose Bowl Stadium is a cherished American landmark, and YESCO is deeply honored to have played a role in preserving its iconic signage,” said Jeff Young, executive vice president, YESCO. “Our team worked with precision and care to ensure the restoration honored the original design while incorporating cutting-edge technology that elevates its presence for future generations.” 

ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com. 

ABOUT THE ROSE BOWL STADIUM
The Rose Bowl Stadium is a National Historic Landmark built in 1922 and known throughout the world with its world-class reputation for hosting the 1932 Olympic Track Cycling event, five NFL Super Bowl Games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games, and the College Football Playoff Quarterfinal and Semifinal Game. In 2028, the iconic venue will host the Olympic Games for a third time.  

The Rose Bowl is also known globally for hosting the annual Rose Bowl Game®, UCLA Football, international and Premier League soccer matches, and the World’s Largest Flea Market. The Rose Bowl Stadium is one of the world’s greatest concert and festival venues, hosting world-class concerts including Coldplay, Karol G, the Rolling Stones, Taylor Swift, Beyonce and Jay-Z, and Kenny Chesney. Since 2016, Brookside Golf Course at the Rose Bowl has become a premier music festival venue hosting numerous annual events attracting hundreds of thousands of guests through the years. 

MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977 

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