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“
Striving Populace” Sculpture.
(Photos Courtesy of YESCO)

YESCO SUPPORTS ARTIST ADOLFO R. GONZALEZ IN FABRICATING, INSTALLING “STRIVING POPULACE” SCULPTURE AT COLLEGE OF SOUTHERN NEVADA AND CITY OF LAS VEGAS WESTSIDE EDUCATION AND TRAINING CENTER

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SALT LAKE CITY (September 2025) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces its role in supporting artist Adolfo R. Gonzalez with the fabrication and installation of “Striving Populace,” a striking new sculpture now standing at the College of Southern Nevada and City of Las Vegas Westside Education and Training Center. The center provides credentialed job training programs in advanced manufacturing, healthcare, technology and construction trades.

Commissioned by Gonzalez, YESCO fabricated the main structural inner skeleton, engineered and installed the footing and assisted in assembling the upper face portion of the sculpture. Gonzalez welded together the lower circular portion in his studio, while YESCO provided installation expertise to secure the full piece onsite.

Constructed with a steel frame and stainless steel cladding, the sculpture integrates concrete, wood salvaged from an original Westside neighborhood home, paint, mosaic glass, ceramic and tile. Gonzalez selected these materials to symbolize the foundation, structure and spirit of the homes that once defined the community.

The sculpture represents generational cultural wealth, with one side featuring the face of a man and the opposite side depicting a woman, together symbolizing endurance, faith and pride.

“My art is designed to not only look great but also have a backstory,” said Gonzalez. “This piece honors the people who lived here and built families, dreams and generations. It is meant to evoke the ancestral history, struggles and resilience of the Historic Westside.”

“This collaboration shows how art and fabrication expertise can come together to create something extraordinary,” said Jeff Young, executive vice president, YESCO. “Adolfo’s vision and craftsmanship, combined with YESCO’s engineering and installation support, resulted in a sculpture that beautifully reflects the endurance, spirit and legacy of this Las Vegas community.”

ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair franchises throughout North America as well as a sign financing business. Founder Thomas Young started the company in Ogden, Utah, in 1920 with $300 borrowed from his father, and he initially specialized in offering wall-painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of Young’s family, YESCO creates, services and maintains award-winning displays for some of the world’s most prestigious brands. For more information, go to www.YESCO.com.

MEDIA CONTACTS:
Vanessa Thill/Erika Pope
The Vox Agency
vanessa@thevoxagency.com, erika@thevoxagency.com
(469) 226-4723, (702) 249-2977

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