Winner of 2018 Public Relations Society of America Pinnacle Award
THE PROJECT
The Neon Museum “re-electrified” more than 40 broken neon signs from yesteryear without using a single plug. The award-winning museum launched, “Brilliant!,” an audiovisual immersion presentation using projection mapping technology to reanimate iconic vintage signs housed in a previously underutilized space. The show would become the first to use projection mapping to arrive at a shared augmented reality experience. With a carefully curated soundtrack paying homage to Las Vegas’ history, this new show is now a must-see.
THE RESULTS
By securing a first look for the Associated Press, which applied their online, print, photography and video resources to the story, Vox created a grand opening press campaign that generated major national broadcast, print and online stories. With the recent publicity boon, daily attendance has increased by 20 percent.
“Busted Neon Signs Gain New Life in Sound-and-Light Show at Las Vegas’ Neon Museum” – Los Angeles Times
“The Neon Museum’s ‘Brilliant!’ Makes Classic Signs Shine Again” – Las Vegas Weekly
“Neon Museum Show Shines New Light on Some Beloved Landmarks” – Travel Weekly